One of its major attributes is an embrace of technology. This distinguishes Deco from the organic motifs favored y its predecessor Art Nouveau. Historian Bevies Hillier defined Art Deco as “an assertively modern style… [that] ran to symmetry rather than asymmetry, and to the rectilinear rather than the curvilinear; it responded to the demands Of the machine and of new material… [and the requirements of mass production. ‘ During its heyday Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress.
The Art Deco era is often dated from 1925 when the Exposition International des Arts D©corsairs et Industries Moderns was organized to showcase new ideas in applied arts. Yet Deco was heavily influenced by pre-modern art from around the world, and observable at the Muss©e du Louvre, Muss©e De loomed and the Muss©e national des Arts diffuser et doc©Annie, During the sass affordable travel permitted in situ exposure to other cultures. There was also popular interest in archeology due to excavations at Pompeii, Troy, the tomb of Tutankhamen etc.
Artists and designers integrated motifs trot ancient Puppet, Mesopotamia, Greece, Rome, Asia, Mesospheric, and Oceania with Machine Age elements. Deco was also influenced by Cubism, Constructivism, Functionalism, Modernism, and Futurism. Art Deco was a globally popular style and affected many areas of design. It was used widely in consumer products such as automobiles, furniture, cookware, china, textiles, jewelry, clocks, and electronic items such as radios, telephones, jukeboxes. It also influenced architecture, interior design, industrial design, fashion, graphic arts, and cinema.
During the sass Art Deco was used extensively for public works projects, railway stations, ocean liners (including the Ill De France, Queen Mary, Nonrandom), movie palaces, and amusement parks. The austerities imposed by World War II caused Art Deco to decline in popularity: t was perceived by some as gaudy and inappropriately luxurious. A resurgence of interest began during the I eggs_ Deco continues to inspire designers and is often used in contemporary fashion, jewelry, and toiletries.
Iambi has the second largest number of art deco buildings after art deco style was also adopted in Achaean between the sass and sass though it was utilized to a lesser extent. Iambi Art Deco is one Of Mamba’s least noticed architectural styles, though Iambi and its suburbs possibly have the largest number of Art Deco buildings in the world. Art Deco in India (and especially in Iambi) evolved into a unique style hat came to be called Deco-Saracen. Essentially, it was a combination of the Islamic and the Hindu architectural styles.
The main features of the Indo Saracen Style were the construction of domes, arches, spires, stained glasses and minarets. The interiors have Victorian influences while the exterior was Indian. Deco details touch every architectural aspect – lamps, flooring, wood paneling, lifts, railings and grills, mounting, chassis or weather shades, plinth copings and molding, cornices, verandah and balconies, bronze and stainless steel fittings, brackets, etched glass, ornamental sculptures that extended to Ames carved out in giant letters, facades that are very airy and built in stepped -back style, etc.
Mamba’s Art Deco stands out not only because it uses the easy blend of Deco-Saracen but also because architects have used a variety of materials to express design freely. For instance, many buildings have been constructed entirely out of reinforced cement concrete but has a facing of Malady stone. Brat Tiles, Indian’s oldest tile manufacturers, also played an integral part in the shaping of Art Deco interiors. Some of the most visited architectural sites in Iambi are: The Milkshake Temple The Changer Art Gallery The High
Court The General Post Office Crawford Market Afghan Church The Hoar Fountain Regal Cinema Art Deco is one of Mamba’s least noticed architectural styles. Much has been said, written and exclaimed about Mamba’s neo. Gothic architecture. And rightly so. But the gorgeous intricacies, free-flowing imagination and superb climate- specificity of the full. Blown neo. Gothic style meant that the comparatively quieter Art Deco largely stayed in the background. This, despite the fact that there are more examples of Art Deco than neo-Gothic structures in the city.
City historian Shared Divvied and architect Rural Mortar write in their new book Bombay Deco, “Few nova that Bombay has one of the largest collections of Art Deco architecture in the world. ” So prevalent was this style at one time that there are actually two Art Deco precincts in Iambi. One is beside Oval Maida and the other is along Marine Drive. It is believed that Mamba’s Art Deco district is second only to Imam’s (in the IS,S_) in size, though Iambi and its suburbs possibly have the largest number of Art Deco buildings in the world.
Art Deco came to Iambi at a time when the city was flourishing and instruction activity and reclamation of land were at their heights It was also the post-First World War era even there was an urge to move on with life, to modernism and to display prosperity. The march towards independence, too, contributed greatly to the overall uplifting mood and the need to express one’s individuality and power. Malabar Hill, one Of Mamba’s most beautiful areas and home to the rich, soon had buildings springing up.
Most of these were in the Art Deco style, Which came to symbolism a new India. Likewise, business institutions such as the Cotton Exchange, cultural centers such as the Barbarity Vivid Banana, places Of worship such as the Bach Garry (fire temple Of Paris) and commercial establishments such as the Regal. Aurora, Eros and Liberty cinema halls chose Art Deco because it symbolizes modernity and could be adapted to Indian culture. The package was irresistible and, as the book says, “reinforced the relevance of Indian’s rich cultural heritage for the future”.
Like most mature styles, Art Deco lent itself to buildings as diverse as the charming Sans Socio residence at Malabar Hill and the imposing Reserve Bank tot India building on Mint Road. While Sans Socio has the delicacy and grace tot residential building located in a verdant part of the city, the RIB building is all about strength and security. Clad entirely in Malady stone, everything about the RIB building, from its SC-foot high ‘modern’ Corinthian columns to the flanking piers and the square-cut frontal section, is mammoth.
Bombay Deco also explains why the style did not continue despite being modern and easy on the eye and the pocket. “The lack of official patronage for the Art Deco style saw the gentle assimilation of the sensibilities and technologies that Art Deco introduced to India to be seamlessly incorporated in the Modern Movement that came to represent Indian’s new-found identity of Independence,” Mite Eddied and Mortar. Architects gradually shifted to Structures that were purely functional and were hence seen as more ‘modern’ structures.
