Brands
Executive summary Sunsilk is one of the world’s most popular hair care brands and is currently marketed in more than 50 countries. It was launched in India in 1964 . Over the decades it has been revamped, constantly keeping it contemporary with the changing times and consumer preferences. Objective: To enable brand image measurement of…
Brands
1. Explain what happened to the Gore-Tex trade name after the patent expired When the patent expires the discoverer has no longer sole rights to her or hers invention opening it up to everyone. At this point other companies can offer competitory merchandises at decreased monetary values. It seems that Gore-Tex was smart plenty to…
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