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Brand Essay Examples

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Essay topics

McDonald’s vs. Wendy’s in the Fast-Food Arena

Fast Food


Words: 626 (3 pages)

Introduction: As a college student who loves indulging in the occasional fast-food meal, the ongoing rivalry between McDonald’s and Wendy’s has always piqued my curiosity. These iconic fast-food chains have left an indelible mark on our taste buds and popular culture. In this essay, we dive into the spirited competition between McDonald’s and Wendy’s, unraveling…

An Evaluation of Organizational Structure and Customer Management of Starbucks




Words: 763 (4 pages)

Starbucks was incorporated on 4th November 1985. It began as a roaster, marketer and a retailer of coffee. As of October 2016, the company is operating in 75 countries in different continents including USA, Canada, Latin America, China, Europe, Middle East and Africa. The company has been committed to the purchase and roasting of coffee…

Walmart Market Structure Research Paper




Words: 1266 (6 pages)

Walmart is a monster in the retail  business working over the oceans and making a major fortune out of it. It’s the universes biggest and the most impacting retailer. Walmart is unquestionably an unpredictable association as it works at an extensive scale over the globe and have distinctive showcasing sections and divisions including in the…

McDonald’s Globalization Process and Its Brief History Paper




Words: 538 (3 pages)

McDonald is established in the United States on fifteenth May 1940, the organization was at first begun as a grill eatery run and worked by Richard and Maurice McDonald having an idea of eatery without precedent for San Bernardino, California. In 1948, they rebuilt their business as a ground sirloin sandwich stand utilizing creation line…

Does the Internet Provide Accurate Medical Advice? A Comment on “Dr. Google is a Liar”



Words: 1129 (5 pages)

Is Google more trustworthy than a medical professional when seeking medical advice? In the article “Dr. Google is a Liar”, the author, Haider Warraich expresses his fears to the general population and fellow medical professionals when using the internet for medical advice. People use the internet every day for a variety of things. With the…

African Americans and Opioids

African American



Words: 1335 (6 pages)

John Katz and Abby Goodnough explain in their article The Opioid Crisis is getting worse, particularly for Black Americans written in 2017; how Fentanyl, a fast-racing narcotic analgesic and sedative, which is sometimes abused for its heroin-like effect; is the leading cause of death in African Americans between the ages of 45-64 since the year…

The Last Time a Student Said a Word



Words: 1268 (6 pages)

Speaker: Sue Klebold Title of Speech: My son was a Columbine shooter. This is my story. When and where delivered: When: November – N/A – 2016 Where: TEDMED 2016 Purpose of the occasion: The speech was done to advocate for parents and professionals to continue to examine a link between suicidal and homicidal thinking. Are…

Ferguson: A History of the American Financial Crisis



Words: 634 (3 pages)

Ferguson demonstrates in many ways using Logos, Pathos, Ethos, and Kairos how the American financial sector brought the country and the world to the brink. He explains using Logos how the beginning of the crisis occurred, explaining how banks used to provide mortgage’s to people who couldn’t afford them in order to profit in fees,…

Art Articles versus Engineering Article: A Comparative Study



Words: 809 (4 pages)

Abstract The aim of these research is to compare and contrast Uraneck`s art article to the engineering article written by the professors of the American Society of Civil Engineering and the way they have used ethos and logos in a purpose of better representation and connection with the audience. Both articles, in different manners, successfully…

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Frequently Asked Questions

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What is a brand identity?
Key Takeaways
  • Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds.
  • Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.
  • Building a positive brand image can bring in consistent sales and make product roll-outs more successful.
What is a brand?
Key Takeaways
  • A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.
  • People often confuse brands with things like logos, slogans, or other recognizable marks, which are marketing tools that help promote goods and services.
  • Brands are considered to be among a company's most important and valuable assets.
What is a strong brand-name?
Strong brand names tend to fall under one (or more) of these categories: Descriptive: Brand names that tell potential buyers exactly what you do or make . Examples: Dude Wipes, The Weather Channel,, and PayPal.
What is the relationship between a brand and a customer?
What is a brand-customer relationship?
  • Brand awareness. When a brand has built up trust in its customers, brand loyalty begins. ...
  • Authenticity. How consumers react to experiences with the brand, both positive and negative, depends on how they like the brand in the first place, researchers said.
  • Trust. Concern from the brand acted as a form of compensation in itself. ...
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