Get help now
  • Pages 2
  • Words 435
  • Views 544
  • Download

    Cite

    Pete
    Verified writer
    Rating
    • rating star
    • rating star
    • rating star
    • rating star
    • rating star
    • 4.9/5
    Delivery result 5 hours
    Customers reviews 612
    Hire Writer
    +123 relevant experts are online

    Essay on The Consuming Habits Of Lgbt Individuals Essay

    Academic anxiety?

    Get original paper in 3 hours and nail the task

    Get help now

    124 experts online

    New Question: Is there a link between the consuming habits of LGBT individuals, given the wide acceptance of their lifestyle?On June 26, 2015 Gay marriage was legalized, marking a monumental and historic moment in history. Nowadays you see and hear through all different forms of media about being gay lesbian bi-sexual and/or transgender. A cultural shift is occurring in society today bringing the LGBT conversation to the forefront in media. In the political arena, LGBT equality issues are continuously in debate. In pop culture, there are now more positive representations of LGBTs as demonstrated by two popular TV shows ‘Glee’ and ‘Modern Family.

    ’ Being homosexual and expressing your sexuality is very predominated in today ‘s society. Given that being gay or lesbian is now normalized many companies are trying to capitalize on it. Therefore, I believe there is a link between the consuming habits of the LGBT community due to more companies trying to advertise to them through advertisements via different platforms of media.Explanation on the shift of the gay market. Each year companies spend millions of dollars trying to advertise their product to consumers especially now to their homosexual customers. Companies have now set up divisions within the companies with it sole purpose is to focus on LGBT marketing.

    LGBT marketing also known as “Gay marketing” or “gay and lesbian marketing” refers to advertising campaigns designed to appeal to gay male and/or lesbian consumers” The term gay market can be explained as advertising aimed at more directly gay male and lesbian females. The gay market has been part of a major shift of the entertainment and advertising industry especially with the last 30 years. Advertising to LGBT people. . business did not only decrease by those in the LGBT community, but by supporters of this cultural shift. In the event that yes, as time goes on the need to consume increase, however, depending of how the product is advertised is the leading factor on if the product gets brought or not.

    Those who need how to sale their product and know who and when top sale it to are the companies benefiting from the most profit growth. So when it comes down to it, the driving force is the advertisement. Overall, the idea behind gay marketing is to market into those who companies may not normally think of when they want to advertise a product. But with time, minor and major companies saw an opportunity to increase business and brand loyalty. The fact that these companies spend time and money to create company divisions whose sole purpose is to focus on advertising to homosexuals.

    This essay was written by a fellow student. You may use it as a guide or sample for writing your own paper, but remember to cite it correctly. Don’t submit it as your own as it will be considered plagiarism.

    Need custom essay sample written special for your assignment?

    Choose skilled expert on your subject and get original paper with free plagiarism report

    Order custom paper Without paying upfront

    Essay on The Consuming Habits Of Lgbt Individuals Essay. (2019, Feb 20). Retrieved from https://artscolumbia.org/essay-on-the-consuming-habits-of-lgbt-individuals-essay-110609/

    We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

    Hi, my name is Amy 👋

    In case you can't find a relevant example, our professional writers are ready to help you write a unique paper. Just talk to our smart assistant Amy and she'll connect you with the best match.

    Get help with your paper