ROSS ABERNATHY AND THE FRONTIER NATIONAL BANK A CASE STUDY SITUATION ANALYSIS Time – Line |Events in Frontier National Bank |Events of Ross | |1939 – 1955 |Downward trend started, profit & market standing declined | | |1955-1970 |Continued with monopolistic business and nation’s best known banks |Joined Chicago Bank | |1970-1977 |3rd place in assets & 6th place in profit |-1973 Ross offered Vice Chairman in Chicago bank | | | |-1974 joined Group of insurance companies as CEO | |1977- |-Retirement of CEO (founder) & Son in Law will replace him, was |Ross joins as CEO of Frontier National Bank | | |depressing news | | | |-CoC recommended for merger with younger competitor | | | |-Board started searching of new CEO | | | | | | ROSS PROFILE Highly aspirant with leadership qualities, dedicated & devoted with high ambitions. Competent having better acquaintance in statistics & economics PROBLEM Because of conservative attitude, though employees were technically competent they lack vision for performance making bank to loose market share. OPTIONS FIRST – INSIDE TEAM Identifying efficient team from available internal human resource.
Positive Aspects |Negative Aspects | |Immediate human resource availability |Motivating team is time consuming & outcome delayed | |No prior training required |Will lack competitive edge | |Less Operational Expenses (Salaries) |Operational efficiency will be low due to age factor | |Acceptance amongst bank employee’s |Excess man power | | |Creativity & innovations will be limited | | |No new business model | SECOND – MY TEAM Identifying known persons from previous organizations. Positive Aspects |Negative Aspects | |Trustworthy and efficient people |Existing employees not given any opportunity to prove | |Outcome will be better in short time |Moderate Operational Expenses (Salaries) | |Motivation is high |Top management acceptance amongst bank employee’s will be low | |New business models |Time to understand existing organizational culture | |Fairly competitive edge | | |Excellent team coordination | | THIRD– OUTSIDE STRANGERS Identifying persons with proven performance from various organizations. Positive Aspects |Negative Aspects | |Persons with proven track record in banking |Existing employees not given any opportunity to prove | |Outcome will be immediate |High Operational Expenses (Salaries) | |Self motivating |Top management acceptance amongst bank employee’s will be low | |New business models |Time to understand existing organizational culture | |Excellent competitive edge |Coordination amongst new members will take time | | | | CRITERIA FOR EVALUATION 5– Too Positive 4 – Moderate Positive 3 – Neutral 2 – Negative 1 –Too Negative |Criteria for Evaluation |Option – 1 |Option – 2 |Option – 3 | |Operational Efficiency |1 5 |4 | |Professionalism |1 |4 |5 | |Time to be Profitable |2 |4 |5 | |Competitive Edge |2 |4 |5 | |Adaptability to Change |1 |5 |4 | |Coordination amongst new members |3 |5 |1 | |Opex |3 |2 |1 | |Employee Salaries |5 |2 |1 | |Acceptance among staff |5 |4 |2 | |Encouraging Environment |3 |4 |5 | |Innovations |3 |4 |5 | |Employee Growth prospectus |5 |4 |3 | |Achieving personal Goals |3 |5 |4 | |New organizational cultures |3 |4 |5 | |Total |40 |56 |50 | RECOMMENDATION OPTION – 2 is recommended Team 4 NEHAL ROY 102127 SOMA SHEKER102144 MEHUL RAVAL KHUSHBU UPADHYAY SACHIN PATEL ARPIT