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    Promoting Photography Research Essay

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    This campaign is to promote bachelor graphic design course in KUTPM, for school’s student around Selangor. The case study for this project is about “Natural Lighting Technique” as an element in photography. The purpose of this project is to expose the technique to students and as a result students will enhance their skill to produce a good picture. In the same time students will be expose to graphic design career. Light isn’t simply a factor that affects photography, light is photography.

    Photographers learn early on that when they take a picture they are recording light. However, that knowledge doesn’t do much to explain the emotional response evoked in a simple play of light in an image. It seems that the best photographers have a unique relationship with light, and learn to dance with that light to produce remarkable images. (Moose Peterson, Steve McCurry, Joe McNally and Tim Grey Ð’- Nikon) 1. 1 PROJECT BACKGROUND The field of the project is educational campaign for the photography by using natural lighting technique. The group will represent the KUTPM to promote Graphic Design course.

    One of the key elements in graphic’s world is photography. The form of photography would come in many ways such as. Out door lightingI. Front lightingII. Slide lightingIII. Back lightingIV.

    Existing lighting(Photoinfo . com 2003-2005) The computer technology gives a lot of alternative way in presenting the graphic design. There is a lot of graphical oriented software in the market, starting from the image editing to illustration such as bundle of Adobe software, Corel Paint pro, uLead Photo Paint and so on. Compare to the traditional way, the new technology can help to enhance the process and the quality of the design.  


     i) Budget/sponsor- it hard to find a sponsor to held a small event.

    The cost to prepare the event is very expensive. ii) Time/date- time of the event will be held on 25 October 2007. Which are few weeks before SPM examination. iii) Venue Ð’- the campaign will be held in a small hall. Capacity of the hall only limited for 150 audiences.

    This is not include for the exhibition booth space.  

    1. 3 OBJECTIVE

     Research Objective:i) To promote Bachelor Graphic Design course in KUTPM. ii) To introduce Natural lighting Technique in photography. iii) To reveal Photography as an element in graphic design.

     1. 0 Bar Chart : Graphic design analysis  1. 1 Bar Chart : Photography Analysis 1. 2 Bar Chart : Photography knowledge  Hypothesis:The research will be done to 100 students that choose randomly in Shah Alam. The target group primary student in form 4 and 5. From the research objective and research question, this will provide the percentage and the public level knowledge toward the photography and graphic design.

    The research also reveals the reception public about the campaign. In the other way, people perception towards Bachelor Graphic Design also will be known.


     i) Increase the number of KUTPM student in Bachelor Graphic Design.

    ii) Widen their knowledge about photography technique in other graphic design element.  


    Target Candidate:i) SPM students Project Type:i) Campaign 


     Assumption:i) Student will receive more knowledge about photography in graphic design. ii) Attract more students taking Bachelor Graphic Design in KUTPM. iii) Create a good relationship between KUTPM and Schools Limitationi) Target audience – Form 4 and 5 students.

    ii) Venue – School around Selangor. iii) Venue Ð’- Small halliv) Case study Ð’- Natural Lighting Technique.  CHAPTER II 



    2. 1 Review of Current Situation.

    i) People will learn about the important of proper exposure in both digital and film camera. Beside the composition, the ultimate important thing to ensure the best captured is understand the exposure which is learn the basic daylight exposure. The quality of sunlight depends on its strength and direction. Strong, direct sunlight is “hard” because it produces dark, well-defined shadows and brilliant highlights, with strong modeling of form. Sunlight is hardest on clear summer days at noon. Strong sunlight makes strong colors more brilliant, but weak colors pale.

    Sunlight is diffused by haze, mist, and pollution in the air. This diffused or reflected light is softer; it produces weak, soft shadows and dull highlights. Directionless, diffused sunlight is often called “flat” lighting because it produces fine detail but subdues or flattens form. Weak, directionless sunlight provides vibrant, well-saturated colors.

    The color, direction, quantity, and quality of the light determine how the subjects appear. Daylight and sunlight are not a constant source, because they change hourly and with the weather, season, location, and latitude. This changing daylight can alter the apparent shapes, colors, tones, and forms of a scene. The color of sunlight changes most rapidly at the extreme ends of the day.

    Strong color changes also occur during storms, haze, or mist and on blue early morning days. The direction of light changes as the sun moves across the sky. The shape and direction of shadows are altered, and the different directions of sunlight greatly affect the appearance of a scene. Ð’- Alex Moh (photographer, teacher, and project coordinator for numerous photography projects at national and international arena).

    He is appointed as Nikon Stylus Pro.   

    2. 2 Review of the Related Literature

    Type of source: MagazinesPeterson’s Photography, September 2004, “Tips for tricky exposure situation” Proper exposure is important. Color-print film has a lot of “latitude”, and digital images can be manipulated extensively, but properly exposed image will always look better then a “corrected” poorly exposed one Ð’- Mike Stensvold.

     Peterson’s Photography, September 2004, “Travel Light”Low-angled sunlight is more than golden colors, long shadows, and rich textures. The direction from which a subject is illuminated dramatically impacts how that subject is perceived, and at sunrise or sunset we can often choose how to use the light direction such as frontal lighting, backlighting or sidelighting Ð’- Jim Zuckerman.  Digital Camera, issue 11, November 2006, “Captured autumn landscapes” Beautiful backlighting will appear when the sun’s low in the skies that give the opportunity to people to take stunning backlit pictures of woodland or mist. For best result, take a series of shots starting at the metered exposed and increasing each frame by half a stop until you reached +2 stops. This will give you a range of effects from near-silhouette to atmospheric high key.  Digital Camera, issue 17, May 2007,”Shoot and edit amazing portraits”Shooting with a reflector will give your portraits a genuine look that flash can’t reproduce.

    It fills the shadow with natural light and the fantastic benefit is that you can see it in action while adjusting for the best result. During the portraits photography, the reflector holding was holding on the opposite side of model’s face from where the light was falling. This bounced the light back towards the shadows and lifted the image. Intensity is controlled by how far away you place the reflector. Experiment and adjust before each shot in order to make sure the light hitting the shadows Ð’- Ben Birchall Book Digital Photography (McGraw Hill) Natural Light Ð’- McCurryFor many photographers, natural lighting is the most common source of illumination. Even studio photographers often make it a point to utilize natural light whenever possible for the warmth and depth it provides to the subject.

    In many cases the results achieved with artificial lighting don’t quite have the magic of ambient lighting. When asked why he tends not to use flash, relying instead on ambient lighting, McCurry says it “isn’t a conscious decision not to use flash. I just like the look of natural light, and I don’t like the look of a flash picture unless it’s done so you can’t tell flash was used. “Of course, just because making use of natural light doesn’t mean you need to always be looking for the most dramatic lighting or only photograph during early morning or late afternoon light. As McCurry points out, “Often there’s a story or some emotional situation I’m trying to convey, a story I’m trying to tell, and I don’t want the light to interfere with that.

    I’m looking for a lighting which isn’t distracting. I often like flat lighting that is even, such as under an overcast sky. I don’t usually shoot in a lot of sun, but rather look for more muted situations. ” In fact, McCurry is not always looking for the right light so much as “avoiding light that draws attention to itself for being not in harmony with what I’m trying to do. ” In other words, his focus is often on the subject rather than the light, and anything that draws attention away from the subject may be a bad thing.

     While this may sound like a recommendation to avoid looking for the right light, looking deeper you’ll discover this is more about making sure the light works with the subject, and produces a better overall image. Your image shouldn’t depend exclusively on dramatic lighting, but rather you should compose an image that incorporates lighting as one of the key elements working together to create a beautiful image. Rather than having your image over powered by the lighting, work to ensure that all aspects of the image work together, including the lighting.   Webwww. phillborges. comPhil Borges has lived with and documented indigenous and tribal cultures around the world.

    Through his work, he strives to create a heightened understanding of the issues faced by people in the developing world.  Through his exhibits and award-winning books, Phil attempts to create a relationship between the audience and his photographic subjects. “I want the viewer to see these people as individuals, to know their names and a bit of their history, not just to view them as an anonymous part of some remote ethnic or tribal group. ” Many pictures taken by Phill were using natural light.  www.

    tedadnan. comTed Adnan Asmadi, Photographer, Producer & Film Maker, based in Kuala Lumpur, Malaysia. Ted is a self taught photographer, his background in Arts and Accounts is a distinct advantage over others in providing images that a client requires. He is comfortable creating images in both analog and digital format, and easily transcends both location and studio environments.

     Here are some of Ted Adnan Pictures. He applied creative exposure technique in capturing in different light condition.  www. deborahhart. comShe is a California transplant currently based in Los Angeles, California.

    As a child, and Navy Brat, her family traveled to all corners of the United States. Her interest in Photography began in High School. While in High School. She was blessed to be mentored by Will Counts, an amazing photographer well known for his documentation of the attempted desegregation of Little Rock, Arkansas’ Central High School in 1957.

    Her education continued at Columbia College in Chicago. She set up shop in Los Angeles around the mid 90’s. In L. A. she met another amazing mentor, Dennis Keeley.

    His passion for the art stirred Deborah interest in music and fine art photography.  She feels music is a universal expression of art through sound. Her love for photographing musical artists comes from a desire to represent the audio image in a still representation.  Deborah picture: Deborah Hart still using 35mm SLR camera and many of her photo were in mono and black and white. Here are the tips from her to setting the exposure for black and white film.

     If your film has a normal ISO 100  320  400 Change film speed to increase exposure +1/3stop to +2/3stop to + 1stop to   80 64 50 250 200 160  320 250 200 Supplementary website: – www. photopages. com- www. canon. com. my- www.

    nikon. com- www. mydcm. com- www. barryhayden.

    co. uk- www. photoinf. com- www. ppmagazine. com 


    3 Review of the Related Product

    i) Beginning Digital SLR (III) Ð’- 21st and 22nd April 20072 days workshop at CLICK! GOLive!Experience Centre (Damansara). – Focusing on practical use of the DSLR camera for beginners and amateurs. – Just focus on the hardware and tools only.  ii) Wedding Photography by Zung, The Photoz -The event covered from the portraits, candid and the top ten most Дmust have’ pictures. Its also guide how to shoot with available light and from different angles.

    – Less use of natural light because these events were more focusing on artificial light such as using flash and studio lighting.  iii) Nature and Photography by Omar Ariff Ð’- May 11, 2007Omar Ariff who is the author of the “Pusaka Bumi Ð’- Malaysia’s Legacy of Nature” has shared some of his personal experiences about nature and photography. – Major focusing on the idealism towards the nature, not into technical aspect of photography.  iv) Art of Seing by Alex Moh Ð’- 29th and 6th May 2007The purpose of this event is to reveal the personal approach to a subject matter and the craft. – The target audience just for experience SLR users who have a basic working knowledge of the camera (Limitation).

    – Expensive.  v) Canon EOS Seminar Ð’- Oct 1, 2006Held at Eastern & Oriental Hotel in Penang and the speaker for the event Canon Malaysia Marketing’s Teoh Peng Kee and local portraits and glamour professional photographer, Kaz Chua. – Just focusing on artificial lighting.  vi) Nature Photography Exhibition (Living With Nature) Ð’- 31st January 2007Unveiled a unique photo box with decorations following the concept of flora and fauna, as an effort to promote environment conservation through photography to the public. The event was held at Mid Valley Exhibition Centre and Organized by Sony (Malaysia) Sdn Bhd and together with the Ministry of Education.

         CHAPTER III


     Waterfall Model Chart 1. 0 Waterfall Model 

    3. 1 Project Methodology

     Research and AnalysisThe first steps are research and analysis, where all information gathers and analyst. There are several types of reference that been use to collect or gather information, which are:i) Booksii) Magazinesiii) World Wide Web (WWW)iv) Journalsv) Surveysvi) Interviews ResearchWhen collecting those information the information that been taken is not only the content of the reference but also the author, publisher, year of publish, title of reference and which page of the reference that been taken. This information is very important, it is not only a reference but it is also a proof that the projects are base on a relevant research and analysis.

    This phase taken a very long period of time in the project, this is to make sure that the entire information can be gather. After done doing the research on every topic of photography, then the information has been gather to be analyzed. Other research for event venue or location also will be discussed in this phase.  AnalysesIn this phase all the information been analyze, the information been sort out into form and techniques of photography. The most information collected and relevant will be choosing to be the topic of the project.

    At first the topic that been agreed to be subject matter of the project been analyze and divide into more particular or specific topic. This is to make sure that the project is all about one single topic of subject matter. The subject matters also have various sources that can be gathering. In the analyses also the technique or form of photography that been chose is normally use by all the audience or user.  RequirementsAfter finish doing research, analysis and getting a topic for the project.

    The next phase is requirements, where in this phase all requirements for the project will be analyze. Every requirements like software, hardware and any others items that needed for the event project will be stat and discuss the priority whether it is important or not.  DesignAll products for the project will be design in this phase. Base on requirements that been stats and analyze, the project will proceed to design phase. The designs in this project are photo or poster. The design should be having all the requirements that been discuss in the previous phase.

    In the same times the project concept also has been develop in this phase.  VerificationThis phase will determine rather all the design is approve or not. If the design, documentation and concept have all the characteristics that need by the project, all of it will be verify or reject in this phase. Some of the design will have to be redesign or change in this phase since this is the last phase before the event will be implementing.  ImplementationIn the Implementation phase which is the last phase in organizing, this event or project.

    The project group will implement all the product that had been created and design in the event. This is where the objective of the project will be determined rather it is achieved or not. In the same times question like is this event a successful event or not will be depends on the knowledge that the audience receive from the information provided.  MARKETING STRATEGY This project has several researches on marketing strategy defining how the organization will engage customers and prospects. This marketing strategy will be use to derived the project to achieve the missions and objective.  SWOT AnalysisStrategic planning to evaluate Strengths, Weakness, Opportunities and Threat.

    It is use to analyze the internal and external factor of the product and subject matter of the project.  Strengths:In this project the event going to be about photography technique with graphic design touch. The strengths that the products have are graphic design skills, since in the event there’s going to be a workshop. There the student can see how photography and graphic can be fun and exciting. KUTPM have BICT majoring in graphic design and Bachelor in graphic design in the same times.

     Weakness:KUTPM have a good course but doesn’t have good facilities. The mean time student ask about the place do KUTPM have all the tools and studio for photography, the answer will be no. This is the product weakness, but the other alternative answer will be KUTPM going to have a new building and there KUTPM might have all the facilities needed. Opportunities:Those students who seeking for institution, college or university to future their study. KUTPM might be their answer.

     Threat:In this event or campaign time and cost will be the threat to the project. The date will be held few weeks before their SPM trial. While the cost to held this event will be enormous then expected.  In the ExhibitPromotion Advantage Disadvantage ObjectivesContests, games, drawings Ability to draw a large audience Time-consuming, Audience too general Generate qualified leads,Product introductionIn-booth premiums Generate qualified leads, Relatively inexpensive Frequently misused by staff Generate leadsCelebrities Ability to draw a large audience Audience too general Build trafficLive Presentations Ability to draw large audiences, Ability to deliver a targeted message Can draw too general an audience, Can lose targeted prospects if staff fails to interact Build traffic, Product introduction Integrated Marketing Communication (IMC)It is a planning process designed to assure that the student or customer received are relevant to the person or consistent over time. The IMC can be use in two different online and offline marketing channels.

    Since this project is an event project it is an offline marketing channel. Others offline marketing channels are like advertising, mail order, public relation and billboard.  Goal of Integrated Marketing Communication:It is a management concept that work together as a unified force, rather then works in isolation. In this event or campaign it is to create single look or message in all elements of marketing campaign.

    This event going to be a small event which promoting graphic design course by using photography technique and graphic design skills to the students. The event need to tune the management style, incorporate the objective or goals and communication planed and unplanned. There should be include the design, promotions and distribution. The successful integrated marketing communication plan will customize what needed by the customer or audience in the event base on time, budget and resource to reach the objective or goals.  Reasons For The Growing Importance of IMC7 main shifts primary strategy for most advertisers: 1.

    From media advertising to multiple forms of communication (including promotions, product placements, mailers. . . )2. From mass media to more specialized media, which are centered around specific target audiences. 3.

    From a manufacturer-dominated market to a retailer-dominated market. The market control has transferred into the consumer’s hands. 4. From general-focus advertising and marketing to data-based marketing.

    5. From low agency accountability to greater agency accountability. Agencies now play a larger role in advertising than ever before. 6.

    From traditional compensation to performance-based compensation. This encourages people to do better because they are rewarded for the increase in sales or benefits they cause to the company. 7. From limited Internet access to widespread Internet availability. This means that people can not only have access to what they want 24/7 but that advertisers can also target different people 24 hours a day. Young, Charles E.

    , Integrated Testing for Integrated Marketing: One size almost fits all Quirk’s Marketing Research Review, April, 2006Young, Charles E. , Researcher as Teacher: A heuristic model for pre-testing TV commercials, Quirks Marketing Research Review March 2001Four P’s in Marketing 1. Product Ð’- The product aspect in marketing deals with the specifications of the actual services and related to what the end user needs or want. Its also need of supporting elements like warranty or guarantees.

    2. Promotion Ð’- advertising, sales promotion, publicity and personal selling and refer to various method of promoting products. 3. Placement or Distributions Ð’- How the product get to the customer, using what channel to get to the customer.

    4. Pricing Ð’- Process of setting prices including discount (In this event there is no process of setting prices)Time Line for Pre-Show Promotion 6 months from the ShowDecide on show objectivesEstablish the budgetDecide on pre-show promotion vehicles Five Months from the Show Decide on the show themeSelect targeted publications for pre-show publicityContent planning for promotionsSelect list for telemarketing, e-mail and fax broadcasting Four Months from the Show Define and plan direct mail optionsSelect and order incentives Ð’- promotional productsPlan and write your press releasesCreate telemarketing scripts Three Months from the Show Schedule advertisingSend ad proofs to publicationsTarget list of editors for press releases and send Two Months from the ShowOrder direct mailing listsProduce direct mail piece One Month from the Show Package and send direct mail pieceCall editor to arrange interviewsBegin e-mail and fax broadcast campaign(www. skyline. com, 10 Jun 2007) Unique Selling Proposition Market research on successful advertising campaigns two desirable attributes:the penetration and the usage pull, that produced a high usage pull was the basis for the theory of the USP1.

    Each advertisement must make a proposition to the customer: “buy this product, and you will get this specific benefit. “2. The proposition itself must be unique – something that competitors do not, or will not, offer. 3. The proposition must be strong enough to pull new customers to the product. (1940s, book Reality in Advertising, Rosser Reeves (Chairman of the Board at Ted Bates & Company)) 


     In order to be successful in promoting KUTPM Graphic Design Course is to correctly address the various component of the marketing strategy.

    The figure below illustrates a typical component of marketing strategy and marketing plan.  To develop the promotions program for the Graphic Design Course, the following needs to be taken into account. 1. the nature of the target audience2. the short and long- term communication objectives3. the messages that are to be used4.

    the promotional / communication channels to be used5. the budget6. the promotion mix7. the ways in which the elements of the promotion mix are to be integrated and how, in turn, the promotion mix is to be integrated with the marketing mix. 8.

    how the result of the campaign are to be measured.  ( Wilson Gilligan, Strategic Marketing Management, Second Edition, 1997) We are proposing the following way to address the above for the successful promotion of the Graphic Design Course of KUTPM.  1. Target AudienceThe target audiences for the Graphic Design course arei- students that are with SPMii- students in form four and fiveiii- those with relevant recognized certificatesiv- students in generalv- school counselorsvi- parents the main target audiences are therefore upper secondary school students and parents. The students and parents need to be made aware of the availability of the course offered by KUTPM. The content of the marketing promotions must therefore be targeted to form these main audience.

     2. The Communication ObjectivesThe aim of the communication objectives is to put something into the audience’s mind to encourage them to choose the Graphic Design Course in KUTPM. The communication plan should be able to make the consumers finally make the decision to choose KUTPM Graphic Design Course. Following are the enrollment into the course and the relevant communication tools to be used.  Steps Towards Enrollment.

    The Possible Communication Tools Proposed     3. Developing The MessageIn developing the message or content of the Marketing Communication channels is to identify the following,i- What to sayii- How to say it structurallyiii- How to say it emotionally or symbolically (formal)iv- Who should say it (the source) We proposed the content of the communication should have both rational appeal as well as emotional appeal. The Graphic Design be communicates as a suitable course to take that provide good career opportunities in many industries such as in media and marketing companies. The content should also communicate that the course is very exciting especially for those who are creative to fully realize their potential.

    The message should also includes why KUTPM is the best institution to join with its reputation of having high percentage of its graduates getting jobs after graduation.  4. Selecting The Communication Channels. For the message to reach the target audiences it is proposed that the most cost effective way to be selected. One way is to work closely with print media in giving news coverage on the Graphic Design Course in KUTPM. The coverage is virtually free.

    However, there need to be news worthy events or activities that have to be organized. Participants by Very Important Persons would encourage coverage by the media. Through the print media the message can be delivered to both the students and parents. For example a competition can be organized with relevant sponsors for students to participate in Graphic Design. The advertisement cost and prizes can be paid by the sponsors. KUTPM Graphic Design Department will just be the organizers.

    Local, regional and subsequently international seminars can be organized with relevant interested parties. This will help to establish a good brand for the Graphic Design Department.  5. The Budget. By identifying cost effective approach as proposed above, the budget required would be minimal.  BUDGET FOR THE “PHOTOGRAPHY CAMPAIGN 2007” NOITEMDESCRIPTIONVALUE 1College ContributionFrom STAD, CollegeRM 200.

    00 2SponsorSponsorship from Government organization, corporate, agency or individual (VIP):Ex: Nikon, Canon, OlympusNew Straits Times PressVIP   RM 2000. 00 3CollectionRM 300. 00 per person RM 900. 00 TOTAL =RM 3100. 00THE ESTIMATE EARNING OF THE PROJECT: THE ESTIMATE EXPENSES OF THE PROJECT: NOITEMDESCRIPTIONVALUE 2Promotion 1 x Banner (5″X 2″) = RM1501 x Bunting (2″X 4″) = RM 1201 x Backdrop Poster (AO) synthetic paper & matte laminations = RM 707 x Poster (A3) = RM 70   RM 410.

    00 5LogisticFor carry the display items andand campaign equipments  RM 100. 00 6  PrizesFor the photography contestRM 500. 00 7Decoration/OrnamentOrnament stuff for hall/boothRM 200. 00 8Other ExpensesDonation for large group (RM 100 x 3 person)RM 300.

    00 TOTAL = RM 1600. 00 *Balance of the Budget: RM 1500. 00 6. Integration of Promotion Mix and Marketing Mix.

    The promotion mix/plan above and the other components of marketing mix, product (Graphic Design Course), price (course fee), place (KUTPM) need to be effectively integrated. Since the KUTPM Graphic Design Course does not have brand loyalty there is a need to adopt Дpush strategy’ more than Дpull strategy’. The following figure illustrate the cost-effectiveness of different promotional tolls throughout the life cycle of a product or service which we should consider when undertaking the above promotional plan/mix.  For the early stage the most cost effective is through sales promotion and advertising. Advertising can be costly and as we proposed above, it would be good to organize activities for news coverage.

     7. Measuring Results. It is important to set feedback on the effectiveness of the marketing promotional plan. Necessary adjustment need to be made to improve its effectiveness.  3.

    2 Software and Hardware NAME FUNCTION Adobe Photoshop CSUse to combine, crop and manipulate the image Adobe IllustratorUse to create and manipulate new design in the vector image format (the output are more sharp and not jagged).  Adobe In designUse to create the pamphlet/brochure.  InternetUse to create the ads and send invitation to guest.  Light Room Use to adjust color tone Ð’- Saturation, Hue, Lens, Color tone ( Blue, Red, Orange, Yellow, Aqua, Purple, Magenta) Brightness and Contra NAMEFUNCTIONCanon Scanner Scan image and data to editCanon Blotter(Printer) Print the output in big poster and banner20″ wide screen Philip Monitor Display the output design1 GB DDR-2 SDRAM For hyper speed memoryATI Radeon X1300 256 MB PCIe (Graphic card) To create high dynamic range visual effect and accelerate the heavy graphic programkeyboard Input dataCanon PIXMA iX4000 To print the flyers/brochures/pamphlet;Logitech G3 Laser Mouse To speed up the design process (2000dpi);Olympus FE-170 Digital Camera6.

    0 MP To take photo to be edited;3. 3 Project Organization;;;3. 3 Ghant Chart;CHAPTER IV


    ;As a conclusion, the important motive for this campaign to make sure that the societies are understood the important of photography in graphic design in our daily life. It also can give information to teenagers about their career future in both photography and graphic design.

    The campaign also will promote and attract student to choose KUTPM as one of their choices to do Bachelor in Graphic Design. This probably can make and change the mentality of some people that studying in private college can achieve the quality same as the public institution. Through learning photography in graphic design, it can generate the culture and appreciate the art of visual in people’s life. So, with this opportunity, the group hopes the teenagers will get the next step in their life to improve their skill in photography and not to mention graphic design. To summarize, this campaign was basically to attract people to get close in visual world. This is to generate the culture and appreciate the art of photography in society life especially student and teenagers.

    The campaign will show how and why the photography is important in our live. It also teaches the user how to be a good in the way of knowledge and learn what technique is suitable for certain condition. Another thing that people can see is the sample portfolios and the artwork from the local artist.Overall, the campaign will give information to society especially student and teenagers to know more deeply about the art of photography in the world of graphic design and not to mention to promote the KUTPM to the people’s eyes.;Research Question:;Age:Education Level:Gender:;(1) Do you know what graphics design is?;Yes No;(2) Are you familiar with the graphic design environment?;Yes No;(3) Are you interested in photography?;Yes No;(4) How deep do you know about photography?None LittleMuch Too much;(5) Do you agree that good skill in photography can insure good life in the future?;Yes No;6) Do you know any good designer or photographer in/out of this country?;Yes No;(7) Do you ever visit any of the graphic and photography exhibitions?;Yes No;(8) Do you know what the future prospects are for bachelor in Graphic Design?;Yes No;(9) List the best place to learn Bachelor Graphic Design?;(10) Do you know our daily life are surrounding with the graphic?;Yes No

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