Get help now
  • Pages 2
  • Words 471
  • Views 166
  • Download

    Cite

    Clare
    Verified writer
    Rating
    • rating star
    • rating star
    • rating star
    • rating star
    • rating star
    • 4.7/5
    Delivery result 3 hours
    Customers reviews 346
    Hire Writer
    +123 relevant experts are online

    Practice: Marketing and Answer Test Question Essay

    Academic anxiety?

    Get original paper in 3 hours and nail the task

    Get help now

    124 experts online

    Practice Test Questions, Semester 1 2010 Internet Marketing 350 1. The internet consists of all of the following except ________. a.

    computers with data b. users who send and receive data files c. a technology infrastructure to move, create, and view or listen to the content d. a central mainframe 2.

    According to the book, ________ is the country with highest percentage of internet users. a. the United States b. Norway c.

    China d. France 3. E-marketing is capable of which of the following? a. increasing benefits for customers b.

    ecreasing costs for customers and the firm c. increasing the revenues of the firm d. all of the above 4. Situation analysis should review the firm’s ________.

    a. environment and SWOT analysis b. existing marketing plans c. e-business objectives, strategies, and performance metrics d.

    all of the above 5. One of the biggest differences between developed countries and countries with emerging economies is/are ________. a. the limited use and acceptance of credit cards in underdeveloped countries b.

    the types of products purchased online . the clear definition of market segments willing to shop online in underdeveloped countries d. all of the above 6. Traditionally, what has the law used to protect intangible or intellectual property rights? a.

    copyrights b. patents c. trademarks d. all of the above 7.

    Internal records ________. a. focus entirely on customer characteristics and behavior b. are not readily available to marketers c.

    can help marketers improve order-to-deliver and payment cycles d. are of little importance to marketers 8.Because time poverty is a problem for today’s consumers, they want _____. a.

    bunkering b. appropriate benefits for the time they spend online c. more multimedia on Web sites d. less expensive dial-up connections 9.

    One way for marketers to watch the trends of internet users is to _____. a. monitor Web blogs b. monitor search terms entered at Google and other search engines c.

    measure the use of chat rooms d. all of the above 10. A firm using relationship marketing focuses on ________. a.

    share of market b. share of wallet . share of time d. share of relationship Practice Short Answer Test Question 1.

    (a) Briefly outline the various goals that strategic planning process identifies. (3 marks) (b). Give some specific examples to demonstrate how these goals can influence the firms’ e-marketing tactics and strategy. (2 marks) Practice Short Answer Test Question 2.

    (a) Briefly explain what is meant by appliance convergence. (3 marks) (b). Give some specific examples to demonstrate how appliance convergence will impact a firms e-marketing activity. 2 marks) Practice Short Answer Test Question 3.

    (a) Provide a brief overview of the global e-marketing issues facing firms. (3 marks) (b). Give some specific examples to demonstrate how these issues are effecting a firms e-marketing activity. (2 marks) Practice Short Answer Test Question 4.

    (a) Briefly describe the benefits of CRM to the firm. (3 marks) (b). Give some specific examples to demonstrate firms can use CRM to advantage with its e-marketing activity. (2 marks)

    This essay was written by a fellow student. You may use it as a guide or sample for writing your own paper, but remember to cite it correctly. Don’t submit it as your own as it will be considered plagiarism.

    Need custom essay sample written special for your assignment?

    Choose skilled expert on your subject and get original paper with free plagiarism report

    Order custom paper Without paying upfront

    Practice: Marketing and Answer Test Question Essay. (2018, Oct 23). Retrieved from https://artscolumbia.org/practice-marketing-and-answer-test-question-42679-61058/

    We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

    Hi, my name is Amy 👋

    In case you can't find a relevant example, our professional writers are ready to help you write a unique paper. Just talk to our smart assistant Amy and she'll connect you with the best match.

    Get help with your paper