The Lincoln Center for the performing Arts (LCP) is a 16,3 acre complex of buildings in New York City Lincoln Square neighborhood The LCP was built as part of the “Lincoln Square Renewal Project” in the shoos_ John D, Rockefeller Ill and other civic leaders pioneered the building of this organization.
The complex is improvised of twelve resident organizations; The Lincoln Center for the Performing Arts Inc. The Chamber Music Society of Lincoln Center, The Film Society of Lincoln Center, Jazz at Lincoln Center, The Auxiliary School, Lincoln Center Theatre, The Metropolitan Opera, New York City Ballet, New York City Opera, The New York Philharmonic, The New York Public Library for the Performing Arts, and The School of American Ballet. The LCP is rooted in proving education and arts entertainment to many audiences and people through out the city, and the country. The Lincoln Center for the Performing Arts has three main roles.
First is to be a present Of artistic programming. The LCP puts on more than five thousand events, performances, tours, and educational activities each year. Second is to be a national leader in arts and education and community relations. The LCP reaches over a hundred city schools with varied education programs and events. And the third is to be the manager of the large Lincoln Center Campus, managing the events, appearance, and well being of the twelve different institutions on the property. The LCP has a large responsibility in the arts world and has been involved in many initiatives to help expand it’s success and audiences reached.
The LCP is taking many steps to increase their progress, A large renovation project, costing about $1. 2 billion is ninety percent complete. The renovation is to modernize the space and become more comfortable and interesting for the public, as well as mark it’s long lasting effect on arts in the city. In an article from the New York Times, writer Anthony Automation mentions that the center has made itself much more inviting to people and blends well into neighborhood. The new welcoming disposition of the center opens up opportunities for larger audiences and more promotions.
The friendlier the atmosphere, the easier it is to attract people to events and earn revenue and exposure. Automation says, ‘There used to be something oppressive about the Lincoln Center. For me that is no longer so. ” In addition to being more friendly, the renovated LCP has a restaurant Which brings in many customers. Despite the restaurants expensive prices, the LCP is still able to make profits from this type Of business because they cater to both upper class and middle and lower class people with many restaurants from all levels of affordability. Another interesting aspect of the LCP is how they display their art.
Poor example, people can see dancers practicing in the Auxiliary studio, which is captivating, interesting and inspiring. Another great marketing and advancement strategy which the LCP utilized Vass adding a black box theatre on the roof of the Beaumont Theater. The new theatre, will feature works of emerging playwrights, directors and designers. In addition, the theatre is going to fiction as a recruitment toll and training ground. Finding talent, and training talent in a place like this is effective for providing carefully picked and knowledgeable artists. Also these events Will be targeted towards new audiences,
With tickets priced at 520. Making tickets affordable is essential in gaining new and broader audiences as well as expanding exposure. The Local’s renovation projects include a lot of work on many aspects of the center, which requires a lot of money. Much of this money is donated by the board. Having a willing and financially affluent board is a key aspect in successfully carrying out large projects such as this. Bernard Greeter, the executive producer of the Lincoln Center Theatre understands that the project can we worrying at times, however believes that, “you also trust that you’re doing has merit.
Having leaders who are invested in the cause as a whole is an important component of ragging prosperous business. Through a combination of a strong educational program, tours, audience development, and family programming, the LCP has been able to bring in lots of revenue and interest to the arts, The LCP is always attempting to bring in new audiences. They have set up free concerts in Bronx communities which serves to expand arts knowledge to all areas of the city, and have also attracted young professionals to the arts through their efforts. Also, the LCP s making arts accessible for people with disabilities.
Another important marketing strategy which the LCP has attempted is mobile marketing. Almost everyone has a cell phone Or some type of mobile device, so this strategy is meant to reach a wide range of people, especially younger crowds. The marketing program includes promotions for one Of LOCAL’S biggest events, The Midsummer Night Swing. This program costs nothing for the LCP because it has partnered With Verizon. In return for free testing, the LCP advertises Verizon throughout the swing season. Partnering with a large corporation such as Verizon is a very effective tool in marketing and is advantageous for both the LCP and Verizon.
This type of marketing also promotes the LCP as a whole as well as their event. The LCP is a very large organization dedicated to arts. It has utilized many great marketing techniques to expand their audience and to make progress as an organization. The size of the LCP requires a lot of coordination and good leadership which it has from its board of directors and all other leaders who participate. The Local’s efforts have been successful and can be used as a model for other organizations looking to increase their sustainability,
