We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

JC Penney Marketing Research Outline Essay

J.

C. PENNEY COMPANY, INCJ. C. Penney Company, Inc. Is one of Americas largest department store, drugstore, catalog and e-commerce retailers.

Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are Modern Spenders and Starting Outs, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting OutsLess than 35 years of ageSingles, young families0-1 childrenShopping patterns & relationships emergingNo strong retail loyalties28% of U. S. households.

We will write a custom essay on JC Penney Marketing Research Outline specifically for you
for only $16.38 $13.9/page

Order now

Currently 16% of salesPotentially 30% of sales Modern Spenders35-54 years of ageDual-earner households0-2 children (often includes teenagers)Consumption orientedNo strong retail loyalties & relationshipsRetail loyalties more likelyEstablished shopping patternsTime-starved27% of U. S. householdsCurrently 43% of salesPotentially 50% of salesDistribution*CatalogsJ. C.

Penney is the nations largest catalog merchant, with the most modern facilities and the largest privately owned telemarketing network in America. Serving this $4 billion catalog business are nearly 2,000 catalog departments in JCPenney department stores, Eckerd drugstores, freestanding sales centers and independent catalog merchants. *InternetJ. C. Penney is in only its second year of Internet sales, and its going strong and growing.

Sales jumped from $15 million to $102 million since the beginning of jcpenney. com. *Department StoresJCPenney has more retail space in major regional shopping centers than any other department store retailer in America, with about 1,140 department stores located in all 50 states. JCPenneys drugstore ECKERD has over 2,600 stores in operation in 23 states. PROMOTIONAL OFFERSDirect mail.

An invitation to shop mailed to selected catalog customers. These promotions may be associated with a holiday or other special savings event, including many of our storewide eventsSunday Supplement. JCPenney color inserts that are delivered with your Sunday or late-week newspaper. Newspaper Ads. Promotional offers are often supplemented by ads in your local newspaper. Catalog Inserts.

Many of our Sale and JCPenney Signature Series catalogs contain special offers for limited-time savings that are bound into mailed copies. E-mail Promotions. Occasionally, Internet shoppers and subscribers receive updates and promotions via e-mail. These e-mails include Promotional Codes that allow online shoppers to use special promotional offers. J.

C. Penney is the fifth largest retailer of general merchandise and the forth-largest drugstore chain. The company also operates a direct marketing services group with one of the highest growth rates in America. The companys 199 retail sales exceeded $32 billion. J.

C. Penney employs 291,000 across America, Puerto Rico and Mexico. Words / Pages : 405 / 24 .

Choose Type of service

Choose writer quality

Page count

1 page 275 words

Deadline

Order Essay Writing

$13.9 Order Now
icon Get your custom essay sample
icon
Sara from Artscolumbia

Hi there, would you like to get such an essay? How about receiving a customized one?
Check it out goo.gl/Crty7Tt

JC Penney Marketing Research Outline Essay
Artscolumbia
Artscolumbia
J.C. PENNEY COMPANY, INCJ. C. Penney Company, Inc. Is one of Americas largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are Modern Spenders and Starting Outs, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is located and through the convenience of catalog and the Internet. Starting OutsLess than 3
2021-07-13 12:15:55
JC Penney Marketing Research Outline Essay
$ 13.900 2018-12-31
artscolumbia.org
In stock
Rated 5/5 based on 1 customer reviews