BMW seriesbmw 3 series:Extra centimetres in the interior, more miles to thegallon, better emissions figures. Just three of theon-paper improvements in the third-generation 3Series sedan. Yet the figures only tell half the story.
does: in the effortless yet seductive way it delivers itspower, in the way the cabin cossets its occupants withthe finest materials, and in the unmatched poise withwhich it sweeps round bends. It’s a package socomplete, so sophisticated and so satisfying, itredefines the sports sedan. bmw 5 series:The wisdom to learn from experience, thecourage to push the limits: this is thecombination that leads to lastingsuccess, also in the world of automotiveengineering. Design, comfort, safety andperformance are the pillars upon whichthe success of the BMW 5 Series rests.Order now
bmw serie 7 :The BMW 7 Series was created from a single definingprinciple: timelessness. This is a vehicle thatexpresses the essence of BMW: Dynamic agility. Unequalled elegance. Self-assured, understatedstyle.
The 7 Series represents the highest levels oftechnical sophistication unified by classic design. Likeits predecessors, this is a car that does more thansimply follow the spirit of the times. The BMW 7 Seriesdefines it. history of bmw in the middle east:A brief history In a way, BMW’s history in the Middle East goesback to the year 1924, when BMW was still only anaircraft-turbine manufacturer. That year the first intercontinental flight powered byBMW engines went to Persia. July 1976 – the first BMW car officially sold in theUAE was a BMW 520i.
1994: The BMW regional office opened in Dubai. It was the first regionaloffice of a European car manufacturer in the Middle East. In mid-1996 the regional training centre for BMWmechanics began operations in Dubai. A yearlater, a similar centre was opened in Cairo,Egypt.
The first worldwide launch of a new BMW product in the Middle East tookplace in Oman in March 1997, when the BMW L7 was launched at the AlBustan Palace Hotel in Muscat. The first BMW assembly plant in the MiddleEast was opened in June 1997 in Egypt. Qualitycars Made by BMW, but assembled in theMiddle East have been delivered to customerssince late July 1997. facts & figures :Business Overview After the establishment of the BMW Middle East office in 1994 there hasbeen a double digit increase of sales figures for three years in a row:1995: +17% 1996: +25% 1997: +35% This extraordinary development is mainly due to the execellence of BMWproducts. The range of BMW luxury cars is constantly developing with atleast two new models every year. In the Middle East, the brand has alsobenefitted from an overall prosperous economic situation with a continuouslystrong US Dollar and firm oil prices.
In line with the worldwide development, the BMW 7 Series has become themost successful car in the upper luxury segment. With the introduction ofthe BMW L7, the absolute star in luxury and exclusivity, BMW has pushedits drive for leadership in this segment even furtherMarketing Essays