BMW 3 Series: Extra centimetres in the interior, more miles to the gallon, and better emissions figures are just three of the on-paper improvements in the third-generation 3 Series sedan. However, the figures only tell half the story.
The BMW 5 Series redefines the sports sedan with its effortless yet seductive power delivery, cabin cosseting of occupants with the finest materials, and unmatched poise around bends. It is a complete, sophisticated, and satisfying package. The wisdom to learn from experience and the courage to push limits lead to lasting success in the world of automotive engineering. The pillars of design, comfort, safety, and performance support the success of the BMW 5 Series.
The BMW 7 Series was created from a single defining principle: timelessness. This is a vehicle that expresses the essence of BMW – dynamic agility, unequaled elegance, and self-assured, understated style.
The 7 Series represents the highest levels of technical sophistication unified by classic design. Like its predecessors, this car does more than simply follow the spirit of the times. The BMW 7 Series defines it.
A brief history of BMW in the Middle East: In a way, BMW’s history in the Middle East goes back to the year 1924 when BMW was still only an aircraft-turbine manufacturer. That year, the first intercontinental flight powered by BMW engines went to Persia. In July 1976, the first BMW car officially sold in the UAE was a BMW 520i.
In 1994, the BMW regional office opened in Dubai, marking the first regional office of a European car manufacturer in the Middle East. The regional training centre for BMW mechanics began operations in Dubai in mid-1996, and a year later, a similar centre was opened in Cairo, Egypt.
The first worldwide launch of a new BMW product in the Middle East took place in Oman in March 1997 when the BMW L7 was launched at the Al Bustan Palace Hotel in Muscat. The first BMW assembly plant in the Middle East was opened in June 1997 in Egypt. Quality cars made by BMW but assembled in the Middle East have been delivered to customers since late July 1997.
Facts & Figures: Business Overview
After the establishment of the BMW Middle East office in 1994, there has been a double-digit increase in sales figures for three years in a row:
- 1995: +17%
- 1996: +25%
- 1997: +35%
This extraordinary development is mainly due to the excellence of BMW products. The range of BMW luxury cars is constantly developing with at least two new models every year. In the Middle East, the brand has also benefited from an overall prosperous economic situation with a continuously strong US Dollar and firm oil prices.
In line with worldwide development, the BMW 7 Series has become the most successful car in the upper luxury segment. With the introduction of the BMW L7, the absolute star in luxury and exclusivity, BMW has pushed its drive for leadership in this segment even further.
