In the past, we had limited options to connect with people. Making a phone call or sending a text message seemed to be the most convenient ways to communicate. However, those ways of communication faced a major problem which is having a big family and a lot of friends. In 2004, 19 years old Harvard student named Mark Zuckerberg came up with an idea. He thought about the best possible way to keep all of his colleges in touch without wasting time and money.
His creativity led to owning one of the biggest social media web sites in the world. That web called Facebook. According to Facebook’s most recent annual report, it hast over one billion active users. Not only that but, the company reported that there is over 600 million people who uses Facebook on the daily (Aaron Smith, 2012). After knowing the huge response that Facebook got, I will be discussing its Benefits and problems. Owning a business with over 600 million daily customers is every business owner’s dream.
However, that requires a gigantic amount of hard work. In other words, keeping a customer satisfied is almost as hard as gaining new customer if not harder and that is what Facebook managed to successfully do. What is on Facebook? Thomas Krivack answers this question in the article: Facebook 101: Ten Things You Need to Know about Facebook “Simply put, if people have an interest, it is part of Facebook. (Krivack, 2008)” whatever interest you have, there is always someone else who shares the same interest. Sharing your interest makes life more fun. If you are a new user, you can simply type a name of a TV show, game or certain cuisine that interests you and get back thousands of users who have the same interest.
From there you can massage, friend or subscribe to the individuals that you like. The best part is users are sorted according to the network. Therefore, Facebook is your easy way to make friends if you are new in town or a freshman in collage. Facebook expands the idea of similar interest by having a feature called groups. That feature allows people to communicate and share ideas in a larger numbers without the need of being friends. In Facebook, you can find different types of groups with different approaches.
That benefits the user. In other words, you can like and share different thoughts with multiple groups of people at the same time.