We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

The Super Bowl Essay Example

On January 30, millions of televisions will be tuned in to the American Broadcast Company’s live coverage of the Super Bowl. The three-hour-plus event draws as many as 130 million viewers at one time.

According to NFL Research, sixty-eight percent of Super Bowl viewers say they pay attention to the commercials and fifty-two percent said they discussed the ads the next day. With so many people watching the event, businesses see the Super Bowl as a golden opportunity to lure in profits by utilizing the commercial air time available. Due to the unlimited wants and limited resources, an economic condition called scarcity results. Another economic principle, called investment, is exemplified in this article.

We will write a custom essay on The Super Bowl Example specifically for you
for only $16.38 $13.9/page

Order now

Scarcity is a condition that exists because society has unlimited wants and needs, but there are limited resources for their satisfaction. During the three-hour-plus football game, there will be opportunities for large businesses (and even some small businesses who have gambled on this form of advertising) to display their product or service to over a hundred million people. At an even greater expense, some companies are sponsoring pre-game, half-time, and post-game shows. Why does it cost so much money? Commercials during the Super Bowl are very powerful means of advertising. Companies can appeal to a larger audience by advertising during an event that is widely watched among all different groups.

The commercials are also quite expensive because of the limited quantity. Advertising during the Super Bowl isa very smart investment. Investment is defined by the sacrifice of current benefits to pursuing an activity with expectations of greater future benefits or rewards. Does this apply to the Super Bowl? Yes.

Companies will dish out millions of dollars for 30-second blocks of air time. Some companies may even purchase more than that. The short-term result is a loss of millions. That money invested in advertising, however, should return much more than that which was invested. The commercial air time during the Super Bowl is such a valuable commodity, that although it costs millions of dollars, those who invest in this form of advertising believe they will make a much greater profit in return.

Choose Type of service

Choose writer quality

Page count

1 page 275 words

Deadline

Order Essay Writing

$13.9 Order Now
icon Get your custom essay sample
icon
Sara from Artscolumbia

Hi there, would you like to get such an essay? How about receiving a customized one?
Check it out goo.gl/Crty7Tt

The Super Bowl Essay Example
Artscolumbia
Artscolumbia
On January 30, millions of televisions will be tuned in to the American Broadcast Company's live coverage of the Super Bowl. The three-hour-plus event draws as many as 130 million viewers at one time. According to NFL Research, sixty-eight percent of Super Bowl viewers say they pay attention to the commercials and fifty-two percent said they discussed the ads the next day. With so many people watching the event, businesses see the Super Bowl as a golden opportunity to lure in profits by utili
2021-08-08 09:19:01
The Super Bowl Essay Example
$ 13.900 2018-12-31
artscolumbia.org
In stock
Rated 5/5 based on 1 customer reviews