CAST STUDY NO. 2 PIRATES OF GLOBALIZATION Presented to Professor (Dr. ) Joseph F. Aiyeku MB 616: International Business Management. By Group No. 2 1. What actions con companies and governments take to ensure that products cannot be easily pirates? Be specific. Answer: For example of garments products of Tommy Hilfiger; there are three categories for man, woman and children wears Products for man; Sport wear, Tailored, Underwear, Bags and eyewear Products for woman; Sport wear, underwear, Bags, Eyewear Products for Children wear; Apparel. Tommy Hilfiger should ship materials to the country for manufacturing just enough for the amount of finish goods requirement and have the manufacturer s to send back the rest of unfinished material to the main branch in order to protect from pirating products ? Tommy Hilfiger should pay well to the manufacturers employees in order not to have them stocked the rest of material or make copied of products by sending to another countries in black markets, then the products will have pirated worldwide. . Do you think that the international business community is being too lax about the abuse of intellectual-property rights? Are international companies simply afraid to speak out for fear of jeopardizing access to attractive markets? Answer: It depends on the products. If the products are marketed for automotive parts which will affect people’s life such as break, fluids, filters, batteries etc. When consumers are in accident because of a ounterfeits products, the legitimate manufacturer needs to prove that the product is not their own and will be out of their responsibilities. In contrast, if the products are clothes that sell on the street, people who buy those products they know what they are buying that it’s not real. Buying cheap t-shirts which is very easy to shrink in laundry machine. Customer they know what they are getting for what they are paying the
Answer: Yes, for example in China an international company has difficulty fighting piracy because filing a lawsuit can severely damage its business relations there. Since government officials are people who run the pirated company such as China’s national army operates factories who make pirated goods. In addition, criminals are often connected to political leaders and receive legal protection from prosecution. Then an international company who operates in China have to be very careful about that because it’s easily to be getting out of business.
They have to control the genuine products to be sold in US, CANADA or AUSTRALIA only, then they can have their sales volume in particular basis. 3 . Increased digital communications may pose a threat to intellectual property because technology allows people to create perfect clones of original works. How do you think the Internet might affect intellectual—property laws? Answer: Since internet is very easy to access anywhere in the world, everything now becomes to be peer to peer system it’s very difficult for any kind of protections after getting online.
However, Napster Software Company is made money by having people sign up for being memberships for free at the beginning, when more subscribers they start to charge for downloading songs, movies online in order to pay to the companies for patents, trademarks or copyrights. Both sides can get benefit. Sellers can save money for the rental space cost, copying cds labor cost or even bribery while buyers can save their time by downloading what they want and smaller cost for being share by peer to peer system with multiple users. 4. Locate information on the Tiffany vs. Bay Lawsuit mentioned in the case. Identify the arguments of the plaintiff and the defendant and who prevailed. What are the implications of that lawsuit for the sale of counterfeits in online auctions? Answer: EBay won the suit in part because it was able to show that it takes measures to prevent counterfeit items from being sold on its site. In addition to providing brands with tools to search for their items and request removal, the company also has technology that searches for suspicious listings, such as hundreds of supposedly Gucci bags offered by one seller in China.
