Anand Milk Union Ltd. was founded in 1946 and is trade name which is managed by Gujarat Cooperative Milk Marketing Federation Ltd an Indian concerted administration ( GCMMF ) , which today is jointly owned by 3.3 million milk manufacturers in Gujarat, India. It spurred the white revolution in India which in bend made India the largest manufacturer of milk and milk merchandises in the universe. Its one-year turnover in the twelvemonth 2011-2012 reached to US $ 2.5 billion. Its day-to-day milk procurance is about 13 million lit from 16,117 small town milk concerted societies.
GCMMF has now become the largest exporter of India. Many of its merchandises are available in states like USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia.
Since the mid 1990 ‘s AMUL has entered countries that are non straight related to its nucleus concern. Its entry into the field of frozen merchandises was rather successful as it was able to capture a big market portion in rather a short piece.
Over the last five and a half decennaries, dairy co-ops have created an economic web that links 3.1 million small town milk manufacturers with 1000000s of consumers in India.
Its merchandises range fromA milk, A butter, ghee, cheese, Masti Dahi, Yoghurt, A ButtermilkA cocoa, A ice pick, pick, shrikhand, paneer, gulab jamuns, flavoured milk, basundi, Nutramul trade name and others. In January 2006, it launched India ‘s first athleticss imbibe Stamina, which plans to vie with Coco-Cola, Pepsi, Gatorade etc. It besides introduced Kool Koko, a a cocoa milk trade name widening its merchandise offering in the milk merchandises section. Its sugar free pro-biotic ice pick won The International Dairy Federation Marketing Award in 2007.
Logo Of The Company:
2.1 NATURE OF THE COMPANY
A
A
The name Amul itself indicates that it is a co-operative brotherhood. There are assorted types of co-operative society which are asA under:
( 1 ) Producers or industries co-operative society
( 2 ) Consumer co-operative society
( 3 ) Housing co-operative society
( 4 ) co-operative agriculture
( 5 ) co-operative recognition solvency
This house is the house of association in which individual combine together toformA aA societyA forA theA purposeA ofA manufacturingA goods.A AlthoughA itA is democratic direction of industrial production. This is utile where big capital is neither necessary nor much proficient and adept cognition of themanagement is needed. In India some of the Sugar factory and ginning Millss are running under this formation. Dairies are besides following co-operating format.Amul is the manufacturer ‘s co-operative society.
Administration Structure: –
Organization Structure is divided into two parts:
External Organization Structure
Internal Organization Structure
1.External Organization Structure
External Organization Structure is the organisation construction that affects the organisation from the exterior.
State Level Marketing Federation
District Milk Product Union Ltd.
Village Milk Product Union Ltd.
Villagers
As we know, GCMMF is a unit of Gujurat Milk Marketing Federation, which is a co-operative organisation. The villagers of more than 10000 small towns of Gujarat are the bases of this construction. They all make small town milk manufacturers brotherhood, territory degree milk manufacturers brotherhood and so a province degree selling federation is established. The construction is a line relationship, which provides easy manner to operation. It besides provides better communicating between two stages..
2.Internal Organization Structure:
The followers is internal organisation chart of Amul:
Chairman
Pull offing Director
General Manager
Assistant General Manager
Finance Dept. Production Dept Marketing Dept. Gross saless & A ; Purchase Dept Personnel Dept.
Senior Manager Senior Manager Senior Manager Senior Manager Senior Manager
Finance Mana. Production Mana. Marketing mana. Gross saless Mana. Personnel Manager
Accounting officer Marketing Officer P.R.F Officers Supervisors F.S.R Salesman Executive
AA systematicA & A ; A welldefinedA organizationalA structureA playsA aA vitalA roleA & A ; A provides accurate information to the top-level direction. An organisation construction defines a distinct line of governments & A ; duties among the employees of GCMMF. The Organization construction of Amul is well-arranged construction. At a glimpse a individual can wholly come to cognize aboutA the organisation construction.
AmulA isA leadedA byA theA directorA underA himA fiveA branchesA viz.A Factory, A Marketing, Accounts, Purchase, Human Resources Department. Factory section has a separate general director under him there are six braches viz.Production, A Stores, A Distribution, A ColdA Storage, A Quality, A andA Deep-freezing.A This section takes attention of theA mill work.Marketing section has regional senior selling director and under him there is a regional director. This section takes careA of the selling facets of Amul.
AccountsA departmentA takesA careA regardingA accountsA i.e.A day-to-dayA work.A UnderA theaccountant there is one clerk. Purchase section takes attention sing the purchase of natural stuffs and many other things.
2.3 OBJECTIVES OF THE ORGANISATION
Every organisation is set up with some aims to carry through. The aims may be societal, economic, national and human.
Amul was besides set up with some basic aims to carry through including all societal, economic, national and human aims.
Following are the aims of Amul:
Social Aims:
Amul has an nonsubjective to provide goods with best of quality and pureness at really sensible rates.
It helped to cut down malpractices carried out by merchandisers and milk bargainers.
Its White revolution made a immense part to the relief of poorness and dearth degrees from degrees that were perilously low
National Aims:
Amul has helped India to increase its production of milk by 40 million metric metric tons and go the state with the most milk production all over the universe
To increase the foreign exchange of the state by exporting the milk merchandises
To bring forth merchandises harmonizing to national precedences
To assist better the wellness and nutrition of many within the state.
Human Aims:
To assist the villagers associated with Amul to sell their milk merchandises
To supply good working conditions to the employees
To supply growing chances to the backward and unprivileged villagers
To supply occupation satisfaction to the employees
Economic Aims:
Expansion of distribution web.
A Creative and Unique selling schemes.
Optimum use of available resources.
Creation and enlargement of loyal client base.
Even though the basic aim is non to do net income, some net incomes are still to be made so as to last and spread out.
3.1 Decision
The Amul theoretical account has helped India to emerge as the largest milk manufacturer in the universe. More than 15 million milk manufacturers pour their milk in 1,44,246 dairy concerted societies across the state. Their milk is processed in 177 District Co-operative Unions and marketed by 22 State Marketing Federations, guaranting a better life for 1000000s.
”Someone attractively said that when you buy from little stores, you are non assisting a MNC CEO purchase a 3rd holiday place, but assisting a small girl acquire school instruction, a small male child acquire his cricket chiropteran, a ma put nutrient on the tabular array or a household refund a lodging loan. It is this India that we need to believe in and attention for. ”-CHAIRMAN Address at the 38th Annual General Body Meeting held on 31st May, 2012.
We would unfeignedly like to thank our concern surveies teacher for giving us this undertaking as it has enriched and enhanced our cognition about concerted socities.
Actual Findings:
The directors at Amul provided us with alot of information as to how and when it was formed. It all began when milk became a symbol of protest. The birth of Amul was inspired by the freedom motion and was founded in 1946 to halt the development by jobbers.
The seeds of Amul were sown more than 65 old ages ago in Anand, a little town in Gujarat, western India. Angered by the manipulative patterns of the local trade trust, the husbandmans of Anand approached the great Indian nationalist Sardar Vallabhbhai Patel for a solution. He advised them to acquire rid of jobbers and organize their ain co-operative, which would hold procurance, processing and selling under their control.
In 1946, the husbandmans of this country went on a milk work stoppage declining to be cowed down by the trust. Under the inspiration and counsel of great leaders like Sardar Patel, Morarji Desai and Tribhuvandas Patel, they formed their ain co-op.
Amul grew from strength to strength since so and there was no looking back. The so Prime Minister of India, Lal Bahadur Shastri decided that the same attack should go the footing of a National Dairy Development policy. He understood that the success of Amul could be attributed to the undermentioned factors –
The husbandmans owned the journal, their elected representatives managed the small town societies and the territory brotherhood, and they employed professionals to run the journal and pull off its concern.
The co-ops were sensitive to the demands of husbandmans and responsive to their demands.
At his case in 1965 the National Dairy Development Board was set up with the basic aim of retroflexing the Amul theoretical account. Dr. Kurien was chosen to head the establishment as its Chairman and asked to retroflex this theoretical account throughout the state.
The directors even provided us with extra information about the amul model-
The trade name name Amul means ”AMULYA ” . This word derived from the Sanskrit word ”AMULYA ” which means ”PRICELESS ” . Amul merchandises have been in usage in 1000000s of homessince 1946. Amul butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice pick, Nutramul, Amul Milk and Amulya have made Amul a taking nutrient trade name in India.
Today Amul is a symbol of many things like of the high quality merchandises sold at sensible monetary values, of the generation of a huge co-operative web, of the victory of autochthonal engineering, of the selling understanding of a husbandmans ‘ organisation. And have a proved theoretical account for diary development ( ”ANAND PATTERN ” ) .
At the initial phase merely 250 liters of milk was collected every twenty-four hours.
But with the turning consciousness of the benefits of the coorperativeness, the aggregation of milk increased. Today Amul collects 11 lakhs litres of milk every twenty-four hours, stand foring growing of 6.09 per centum.
