‘The Seductress’ draws attention to all the car’s gadgets by making them similar to women’s movements, ‘The car seemed to be fluttering it’s eye lashes’ then its added ‘ It was her headlamp wash-wipe system’ Cleverly you have learnt also about the headlamp wash-wipe system. Obviously the fluttering eyelashes would attract men because it is suggesting that the car is trying to seduce him just like a woman would.
The car is also accused of luring him into the car ‘the rich velour seats enticed me’ All of this suggesting he is being seduced by a women even though it’s a car and a car is nothing like a women yet men still get attracted by this sort of advert. It’s the image given which is very important in advertising. Products are often sold on the basis of the image the advertisers can create for them, rather than what they actually are. Cars are one of the most common targets for this kind of image-creation. I do think that ways advertisers advertise their product are very sly and so many tricks are used.
In some films you might see a bottle of Pepsi in the background and you will suddenly become thirsty not knowing why and it’s because subliminally you have been tricked with another way of advertisement. Many lies are also told to convince people to buy something. Both ‘The Seductress’ and the Peugeot 306 adverts prove in very different but also very similar ways the slyness of the media. The role of women is often abused when aiming for men; its very disturbing that in the past and even presently it has worked.
