An Analysis of the Effective Use of Ethos, Pathos, and Logos in the Covergirl Ad
Advertising
Ethos
Media
The Covergirl ad from 2016 includes a picture of Zendaya and a bottle of the Super Sizer Fibers by Lashblast. In this ad, Zendaya has on the mascara that is being advertised. At the bottom left hand corner, the mascara is shown but it opened and there is a black liquid streak. The word “Covergirl”…