inaNowadays, international firms focus on many countries in Asia to expand
their business by exporting, licensing and franchise. Several firms desire
to go abroad as there are main modes of foreign market entry which has
particular advantages. Furthermore, International business includes
multinational enterprises (MNE), which is a firm that engages in FDI
(Foreign Directing Investment) through ownership in another country in
activities owned or controlled by the investing firms.
China is one of
Asian countries that turn into famous country for foreigner investors.
After China has joined World Trade Organisation (WTO) in 2001, it has
become an important destination in Asia for foreign investors. China is the
7th largest trading country with 737 million workers out of 1.29 billion of
Investors believed that china is a fast growing undeveloped
consumer market with huge growing potential of population. Also, the market
is multi-regional segmented. Moreover, the old population in China is
increasing which means many different things to business and basic to many