One of the most popular trends of today is to have clean, clear, and beautiful skin.
Thisadvertisement placed by SmithKline Beecham in the popular teen magazine,YM, rves tohelp people have healthier skin. The ad appeals to the teenager who wants to have theirskin gently cleaned, pores that are deep cleaned, and most importantly prevention ofpimples. To emphasize the benefits of skin care products the headline states, 3 steps to cleaner,healthier skin in big letters. This statement immediately grabs the attention of the reader. ( It is very important to have a catchy phrase or bold statement going acrossthe top of the page, this will attract the reader.
) Directly below the heading there are threeseparate pictures of skin cleansing products. The first product is OXY facial cleansingwash, below that is a jar of OXY deep pore cleansing pads, and the third product is a tube of OXY deep action night formula. Next to the three products is a dark, bluecolumn explaining OXY products. The first explanation is how OXY gently cleans the surface of your skin.
It states, usinga gentle facial wash, lather in hands and massage lightly. Scrubbing pores can actuallymake them worse. The second explanation is how OXY uses salicylic acid to deep cleanpores. It states, After gently cleansing the surface of your skin, clean deep into poresonce a day with salicylic acid medicine.
The third explanation is how OXY preventspimples with benzoyl peroxide. This states, After gently cleansing the surface of yourskin, eliminate acne bacteria deep in the pores once a day with 2. 5% benzoylperoxide. .
At the bottom of the column there is a paragraph that says, If you do not see improvement after using this regimen correctly, then it is recommended that yousee a Dermatologist . ( A Dermatologist is a physician who specializes in skin health. ) Bythe advertiser putting that statement there, it makes the reader feel that OXY really truststheir products, and that OXY really cares about their customers. The last eye-catching statement the advertisement has is at the bottom of the page in big, black letters.
Thestatement says, Nothing looks better than skin with balance. This really makes thereader feel that OXY will make their skin well balanced and beautiful. To emphasize the importance of deep cleaned pores the bottles of skin cleansers are placed in a pool of sparkling water. ( The purpose of the bottles being inwater is to make the reader feel like if they use this product their skin will sparkle like thattoo). Behind the water is a slight color enhancement.
The colors of purple, pink, green, and yellow bring out a more appealing look to the reader. It catches the readers eye and makes them want to read the advertisement. There are a lot of different types of skin cleansing products out in the market. In order fora company to stay competitive is very important they maintain their prices at a reasonableprice, they have reliable products, and that they have good advertisements.
Without good advertisements, the reader will continue on reading and not bother to lookat the advertisement. On the other hand, if the advertisement catches the reader’s eye, it will make the reader consider looking at, reading it, and possibly buying. If a companywants anything to sell productively, they must good advertisement skills. Health and Beauty Essays
