In past years, Apple was on a downward spiral, but now the Mac is back on theright track. The interim CEO Steve Jobs has brought them from expected quarterlyloses to now, first quarter net income of some 150 millions dollars. Thequestion still remains, is Apple back to stay? With the Windows driven world oftoday, can Apple assert them self to claim market share? Apple’s stunning newhardware, user-friendly operating system, and drive for incredible newtechnology, will not only compare Apple to traditional PC and software maker butwill stun the rest of the computer world along the way. On July 21, 1999, PCData released a report stating the iMac, Apple’s entry level personalcomputer, was the best selling retail and mail order computer in the month ofJune. There are a number of different reasons why this computer beat out allother PC’s on the market. One reason is the new and exciting colors the iMacis being offered in.
Instead of the traditional color, beige, being offered byDell or Gateway, the iMac comes in strawberry, blueberry, grape, tangerine andlime. Another feature for the iMac is the speed of the computer compared to thecomputers in its class. According to the BYTEmark integer test, the 333-MHz G3processor in the iMac is almost twice as fast as the 500-MHz Intel Pentium IIIfound in professional computers found today. The iMac is not the only computeroffered by Apple. They have a line of professional personal computers called theG3 series.
These computers are the fastest personal computers on the markettoday, beating other computers such as the Gateway 550-MHz Pentium III PC. Another main reason the iMac is such a big success and Apple in general iscoming back is their operating system called the MacOS. Its number one featureis its user-friendliness. Apple computers such as the iMac are calledplug-and-play computers.
This means you plug a device into your computer, like azip drive, and it works. No installing drivers like the Window-based computersare made to do. Another success for the Macintosh Operating System is theSherlock searching device. It is an effective way to search the Internet usingmultiple search engines at the same time. The feature is very important becausethis means no more going search engine to search engine looking for a particulartopic, like all other computer users have to do, but doing this in one simplelocation and is easy to use.
The Windows operating system has no feature tocompare to the Sherlock search engine. Finally the new MacOS is equipped withone feature that no other operating system has, and that is speech recognition. A person can ask the computer, “What time is it?” and will receive it. Themost popular operating system, Windows, has no comparable feature to speak of. There are several reasons attributing to the Apple come back but no more thanthe new dedication by Apple to drive technology further than anyone personalcomputer company has. One of the fantastic new technologies is the Airportnetworking device developed by Lucent Technologies just for the Apple iBook.
This is a wireless networking system that lets you travel up to 150 feet awayfrom the base station. No other computer maker such as Dell or Micron, has atechnology like this on the market as of today. One more incredible advancementby Apple is the new Quicktime TV. What this does is brings you living, streamingtelevision transmission over the Internet. Its competition, Real Player, hasmuch lower quality of picture than the Quicktime program does. An addition tothe great new technologies being introduced and supported is the continuedexcellence for the graphics in the industry.
Apple has always supportedgraphical software and hardware but the continued vision of where the industryis going with software titles like Adobe PhotoShop and Apple’s new FinalCutPro surpasses anything the rest of the other computer and software makers haveto offer. Another push for the advancement of PC technology, by Apple, is thenewly adopted USB port. Universal Serial Bus is the technology that willeventually over take the serial port. It is much faster and easier to use thanthe serial port.
Apple recognized the USB technology immediately and adopted it,but Microsoft had to release a second edition of its operating system to fullysupport this new groundbreaking tool. Finally, the new Macintosh operatingsystems are showing great support for the futurist programming language of Java. Eventually, Java programming language will control such devices as washer anddriers, stoves, and televisions. Windows is just starting to support future usesof Java. Apple’s ad campaign is based on the two words of “ThinkDifferent”, and I believe they are even taking these words home to Apple. Withnew technologies being introduced rapidly, iMac sales at an all time high, andthis eye for new inventions, which is to say Apple, is not back? With this pulseon the personal computer industry, Apple will continue to forge ahead with moregrowth and revenues.
With this Apple, is likely to become a major player, again,in the industry of personal computing.