Appealing to the audience The way that this advertisement is presented, it would be considered a soft sell. First off one idea behind a soft sell is that the brand is already established, and believe me Disney is already a well established company. There is so much happiness and positivity that is associated with Disney. It has been around for a long time and has grown exponentially world wide. Second the picture focuses mainly on the image of popular singer Taylor Swift, but she isn’t just ordinary Taylor Swift.
She is dressed like and has the hair of Rapunzel the princess. This is putting two well admired people together to make people want to be even more like them and it is suggesting Disneyland is the place where this dream can come to life. Lastly toward the top left of the picture it says “Where a world of adventure awaits.” This statement is not tell you really anything about the product itself, how it’s used or even what to do with the product. It is simply suggesting there is a world of adventure that awaits you and that the Disney parks should and could be part of that adventure. Also the colors of the ad make it seem a little dark and mysterious, but then there is Taylor Swift as Rapunzel in a beautiful purple dress with her long locks of hair glistening in the light.
Plus the white birds sitting peacefully next to her it give the image a very calm and peaceful feel. It is definitely appealing to a more emotional side. This ad takes a popular music artist which many little girls look up to and strive to be like and a well known princess whom little girls also look up to and put them together into one person. This has double the power of making these little girls want to be more like Rapunzel and Taylor Swift, to do . .et absolutely brilliant idea that disney imagineers came up with is the Bibbidi Bobbidi Boutique.
This is a store or rather boutique where your little girls can be transformed into a princess and your little boys can be transformed into prince charming. I mean really who wouldn’t want to be a princess or prince charming, especially when your little one sees another child walking around and getting this special attention from all the cast members. Not only is this another way to enhance your child’s experience but also another brilliant way to bring in more money for the company, plus it turns into free advertisement. Makeovers range in prices from a simple package at $54.95 to the all out royal treatment at $194.95 and up (“Disneyland Resort | Welcome to the Magic”, 2014).
This is even more money that guest are spending to enhance their visit at the disney parks.
