ContentsPart A: What is M-Commerce? 2Part B: Terminologies & Standards 2Part C: Features & Advantages of M-Commerce 3Part D: Services 3, 4Part E: Limitations of M-Commerce 4Part F: Conclusion 4Part G: References 5What is Mobile Commerce?M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs). ORSimply, any e-commerce done through wireless devices (e. g. mobile phones) over any network especially the internet. Some Terminologies & Standards Used in M-CommerceGPS:Global Positioning SystemA system of satellites and receiving devices used to locate positions on the EarthPDA:Personal Digital AssistantIt’s a handheld wireless computer.
;#61550;SMS:Short Messaging ServiceEnables us to send simple text messages. ;#61550;EMS:Enhanced Messaging ServiceEnables us to send simple melodies, images, sounds, animations and formatted text. ;#61550;MMS:Multimedia Messaging ServiceEnables us to send multimedia messages. ;#61550;WAP:Wireless Application ProtocolIt is an international standard for mobile internet access. ;#61550;Smart Phone:Internet-enabled cell phonesA combination of a mobile phone and a PDA. ;#61550;GPRS:General Packet Radio ServiceOne of the latest advancements in wireless data.
It is used in GSM (Global System for Mobile Communications) for transferring data in packets. Features ; Advantages of M-CommerceMobilityUsers can carry cell phones or other mobile devices anywhere. ReachabilityWith a cell phone a user can be contacted anywhere anytime. ConvenienceThese devices can store data and have advance features and are easy to use. Instant ConnectivityUsers can connect instantly and easily to the internet through their wireless devices anytime anywhere. Location-Based ServicesBy knowing interests of a user sellers can send user-specific or location-specific advertising messages.
Mobile ServicesSome services offered in m-commerce are:-EntertainmentMusicGamesGraphicsVideoCommunicationsShort MessagingMultimedia MessagingAdvertising MessagingE-mailVideo – ConferencingTransactionsBankingShoppingAuctionsBooking ; ReservationsInformationNewsSportsJokesDirectory ServicesMapsTraffic and WeatherStock ExchangeLimitations of M-Commerce;#61550;Limited storage capacity of devices;#61550;Hard to browse sites;#61550;Small size of mobile devices (screens, keypads etc. );#61550;Insufficient bandwidth;#61550;Power consumption limitations;#61550;Poor reception in some places (like tunnels)ConclusionWithin a few years, there will be well over a billion mobile phone users worldwide and the majority of mobile phones will be connected to the Internet. So there is going to be great transformation in the way business in conducted. Every one will go towards m-commerce. ReferencesWeb pages accessed on Tuesday, May 31, 2005:-(Yong Rao. “Mobile Commerce”.
Writing at the University of Maryland, Baltimore County. Saturday, March 27, 2004)(Sep 10, 2003. )(Carl Adams. “M-Commerce”.
Writing at the University of Portsmouth. December 4, 2001)(Thursday, January 08, 2004.)
