Proposal for the development of a Business Plan to Launch a Graphics & Web Design Company
Dan Hirschhorn – Capella University
January 11, 2003
In todays business world, many consumers prefer a companys presence & position on the internet. E-Business is a magical marketing tool for most companies. The term attracts attention and affects the fundamental tasks of a companys day-to-day operations. Companies have not confused the financial woes of various venture capitalists in the dot-com industry with the wide-range of possibilities offered via e-business. If positioned properly, a company could effectively influence the opportunities on e-business in a well-managed manner.
The real potential often comes with the application of various tools and concepts associated with e-business to the basics of business; as well as, using these tools to bring about new levels of competitiveness to companies.
The presence on the internet is basically about shifting the thoughts of the former business world. It is no longer true that in order to conduct big business, you must be a big business. The internet has virtually evened the playing field in the small vs. big business arena; however, the marketplace is still an increasingly complex division where positioning is key to standing out from the crowd.
In order to become a participant, a company must actively work to become partners with their customers.
A company must formulate a strategy that will focus their resources where they have the greatest impact and fastest return. Affordable Solutions, will assist companies with the development of their website(s) and make sure it involves their people, processes and technology. The website will also be designed according to the companys mission, business plan, strategies and operations.
Who can companies turn to when they wish to amplify their voices to send their desired message out to the world? The launch of my new graphics and website design company is the step in the right direction. Affordable Solutions, will assist our clients with receiving their desired responses from their customers. We will also assist our clients in developing a top-notch customer relationship management tool via the web.
Affordable Solutions, services will include the development of our clients website flow chart and website (using original graphics), registration of our clients domain name, and provide hosting solutions. We will offer a complete range of print and new media design services; which will be highlighted when we partner with our clients to find their voice.
The services are affordable, powerful & driven by results. Our clients will receive a full service business marketing solution, in order to promote a healthy growth plan for their customer base V all within their allotted budget.
The focus of Affordable Solutions, is to create a solid sustainable presence on the web for our clients. For all companies, the main concern is how to obtain the competitive edge, but trailing right behind that concern is how to stay competitive while keeping costs down.
Affordable Solutions, is the answer.
In order to submit a complete and accurate business plan within the next 6 weeks, certain tasks must be completed. Below is the proposed schedule and estimated time frame necessary to complete the necessary tasks.
Research & Prepare ResourcesJanuary 5, 2003
Analyze Summary InfoJanuary 14, 2003
Organize OutlineJanuary 19, 2003
Create Rough DraftJanuary 26, 2003
Review & Edit Rough DraftFebruary 9, 2003
Submit Final DraftFebruary 16, 2003
Allen, Cliff (2001). One-To-One Web Marketing: Build a Relationship
Marketing Strategy One Customer at a Time. New York: Wiley.
Jerke, Noel (2001). E-commerce Developers Guide to Building
Community and Using Promotional Tools. San Francisco: Sybex.
Siegel, David (1999). Futurize Your Enterprise: Business Strategy in the
Age of the E-Customer. New York: Wiley
Schulman, Martin A.
(1997). The Internet Strategic Plan: A Step-by
Step Guide to Connecting Your Company. New York: Wiley
Murphy, Bill (1995). Presentations for Professional Communicators.
T. Batsford .