We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Global consumerism Essay

Kleenex, Band-Aid and Coke all marketed their brands too well over the years. To many, every tissue is a Kleenex, and every small plastic or fabric bandage is a Band-Aid. On the other hand, people may refer to all (or perhaps only the dark) soft drinks as Cokes, but that company enjoys a high level of customer loyalty that other common brands do not.

Building the Brand
The opposite side of well-known brands is that consumers readily differentiate product classes between brands. Ketchup is not referred to as a generic Heinz as is the case with tissues and bandages, yet consumers make clear distinction between Heinz and other brands of ketchup.

They also have their favorites and generally will not stray from the one to which they have assigned their loyalties.
Coca-Cola has the world’s most recognizable brand and is available all around the world. The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors.
Nearly from its inception, the mission of the Coca-Cola Company has been to make the product a universal, global one.

We will write a custom essay on Global consumerism specifically for you
for only $16.38 $13.9/page

Order now

One sees them everyday. Pictures of cars, images of gleaming coffeepots, and dancing soap bubbles.

Ask any adult in their late twenties to sing a jingle from McDonald’s, and the version given will more than likely include Hold the pickles, hold the lettuce, special orders don’t upset us’. Why after all these years has the jingle become part of the collective consciousness? Because that’s the power of advertising.
Advertising has been synonymous with the human experience since very early times. This has been shown to be true as excavations in Pompeii and early Rome show advertisements for property rental and goods(Wissen Erleben 2002). In America, advertising began around the early 1870’s and included a new idea: mail order catalogues. These were developed in response to the location of most of the consumer base.

They were very rural and families did not live near one another. This helped to solve the situation, and since then catalogue sales have been a cultural fact, and a form of advertising that has gone global. .

Choose Type of service

Choose writer quality

Page count

1 page 275 words

Deadline

Order Essay Writing

$13.9 Order Now
icon Get your custom essay sample
icon
Sara from Artscolumbia

Hi there, would you like to get such an essay? How about receiving a customized one?
Check it out goo.gl/Crty7Tt

Global consumerism Essay
Artscolumbia
Artscolumbia
Kleenex, Band-Aid and Coke all marketed their brands too well over the years. To many, every tissue is a Kleenex, and every small plastic or fabric bandage is a Band-Aid. On the other hand, people may refer to all (or perhaps only the dark) soft drinks as Cokes, but that company enjoys a high level of customer loyalty that other common brands do not. Building the Brand The opposite side of well-known brands is that consumers readily differentiate product classes between brands. Ketchu
2019-02-12 08:16:51
Global consumerism Essay
$ 13.900 2018-12-31
artscolumbia.org
In stock
Rated 5/5 based on 1 customer reviews