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Social Media and social responsibility Essay


Connie Elmore
GEB2430
Professor Richardson, Todd
May 1, 2017

Social Media and social responsibility
Introduction
The most important consideration in social responsibility for an
organization is that it should not be executed on the basis of the views of
an individual, but it should be a reflection of the values as well as
beliefs of the owners and the shareholders. Engagement of stakeholders
plays a crucial role in the corporate social responsibility of the
organization as well as in the achievement of the triple bottom line
(Gillenwater, 2008). Dialogue is very important in identifying the
environmental as well as social issues that affect performance,
accountability and enhancement of decision-making. The most important
consideration for an organization is that business environment takes
account of some crucial business strategies appraises in a continuous
process which facilitates focusing on evaluation together with control of
business through setting strategies as well as goals that should minimize
costs and ensure maximization of profits in the business (Gillenwater,
2008). The use of social media to build social responsibility is an
important consideration in the success of the business. It is therefore
important for an organization to formulate strategies that are significant
for their business in minimizing organizational costs coupled with raising
the margin of profits in their business.

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Overall theme of the topic, background and why is it important
The use of social media plays a vital role in perfecting the social
responsibility in an organization through building a defense shield
(Gillenwater, 2008). This is particularly important during the times of
crisis where the organization should embrace the responsibility of being
transparent as well as open. Expeditious communication to the customers is
a vital consideration in the social responsibility of the company
(Gillenwater, 2008). The use of digital platform has been an effective way
of achieving such an objective in the organization, before the actual
eruption of any crisis in the organization irrespective of its cause, the
organization must embrace the requisite mechanisms to cushion the
stakeholders through leveraging the positive performance of the company
(Gillenwater, 2008). It is important for the organization to build networks
that comprises the supporters over time, which must be aligned with the
values as well as, the actions of the business that facilitate in the
protection of the business during crisis (Collis & Jef, 2001). There are
limited and straightforward strategies that can be applied in social media
by organizations that facilitate in highlighting the commitments of the
business to the social responsibility and aid in the building of the social
media in the organization.


Transparency is an important consideration in the social
responsibility program of the business and more so when a social networking
platform is being harnessed. The online consumers are particularly
confident and the must therefore be accorded open communication that
enhances the reputation of the business management (Collis & Jef, 2001).

Social responsibility at an organization must be able to position the
business in the existing environment. The use of social networking
platforms in social media is crucial in shaping the social responsibility
strategy in the organization. They describe the strategic positioning of
the organization and the ethical reputation inherent in an organization
business which in turn explains the perception of the society to an
organization and the willingness of an organization to interact with the
community. The most important consideration in social responsibility for an
organization is that it should not be executed on the basis of the views of
an individual but should be a reflection of the values as well as beliefs
of the owners and the shareholders (Gillenwater, 2008).

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Facts, differing views, and concerns
The social responsibility in a business organization can therefore be
successful or a source of failure. The success of the social responsibility
depends on their degree of expressing the behavior objectives. Good
behaviors must be encouraged while the bad ones must be spelled out and
discouraged. The mission of the business must be a reflection of the social
responsibility (Schwartz, 2001). The failure of the social responsibility
in addressing the employees’ behaviors in the organization requires the
action of the management to correct what seems to go wrong (Stevens, 2008).

They must ascertain that their goals are pragmatic because social
responsibilities that aim too high are likely to fail. For example, in a
community where corruption is endemic, a goal of ending the practice can
only mislead the administration in setting the agenda in the Social
responsibility program (Schwartz, 2001). Feedback is an important action
from the management of the organization to make sure that the social
responsibilities are successful.

The business must consider the importance of social media in social
responsibility in terms of helping the growth of the business. Some people
may argue that social responsibility should be contemplated from the
perspective of marketing and PR but it is worth to appreciate the
contribution of social responsibility initiatives in the enhancement of the
brand image (Collis ; Jef, 2001). There is a strong interrelationship
between social responsibility and social media in the contemporary
business. In case the business is interested in an involvement with a
particular issue, leveraging on social media is a prudent consideration and
large corporations have illustrated success in this development.

An organization must also recognize the need for social
responsibility as important innovation of the twenty-first century. Social
responsibility is a crucial tool for an organization as it is able to
facilitate smarter, productive and faster performance of the workforce.

This is the premise behind application of social responsibility at an
organization in the processes of organization and incentivizing
collaborative behaviors (Collis ; Jef, 2001). Consequently, the use of
social responsibility at an organization can lead to the transformation in
the approach of converting knowledge in to action (Collis ; Jef, 2001).

An organization is likely to be empowered by social responsibility to
discuss issues related to their work hence making their work easier and
satisfying. An organization must therefore embrace social responsibility to
facilitate speedy solutions. An organization must adopt social
responsibility strategies such social media thus making clients to be
company advocates in promoting company brand.

What do you think is the right thing to do and why
An organization must also appreciate the fact that, the business must
make considerable strides in identification of the importance of issues of
social responsibility in the context of business (Collis ; Jef, 2001). The
management of an organization must be knowledgeable of the appropriate
theoretical frameworks that can fully explain the contribution of social
responsibility in influencing the perception of clients in diverse aspects
in the mix of marketing communication.

The social responsibility in business management must be able to
position the business in the existing environment (Collis ; Jef, 2001). It
describes the strategic positioning of the organization and the ethical
reputation inherent in an organization business which in turn explains the
perception of the society to an organization and the willingness of an
organization to interact with the community (Collis ; Jef, 2001). The most
important consideration in social responsibility for an organization is
that it should not be executed on the basis of the views of an individual
but should be a reflection of the values as well as beliefs of the owners
and the shareholders.

It is also the responsibility of the organization managers to take in
to account the issue of stakeholder strategies and organize them for
several purposes. An organization must be in a position to communicate to
the primary stakeholders, and others that their support is necessary to
support desired performance, they must tell them what specific actions are
envisioned, by which stakeholders, and when (Collis ; Jef, 2001). The
Important stakeholders then review the proposed strategies to select those
most appropriate and add other strategies that would be useful and make a
commitment to act on those strategies at the right time.

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References
Collis, B. ; Jef, M., (2001). Flexible learning in a digital world:
experiences and expectations.London: Kogan Page.

Gillenwater, P., (2008). Take your new team to the top. Journal of
Accountancy (March): 58-61.

Schwartz, M., (2001). The Nature of the Relationship Between Corporate
Codes of Ethics andBehaviour. Journal of Business Ethics 32 (3):247 –
262.


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Social Media and social responsibility Essay
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Connie Elmore
GEB2430
Professor Richardson, Todd
May 1, 2017

Social Media and social responsibility
Introduction
The most important consideration in social responsibility for an
organization is that it should not be executed on the basis of the views of
an individual, but it should be a reflection of the values as well as
beliefs of the owners and the shareholders. Engagement of stakeholders
plays a crucial role in the corporate social responsibility of
2019-01-01 15:01:30
Social Media and social responsibility Essay
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