OBSERVATIONS AND RECOMMENDATIONS FOR T.G.I.FRIDAYS RESTAURANT
TABLE OF CONTENTS
DISCUSSION OF FINDINGS2
CONCLUSION AND RECOMMENDATION8
Prospective dining patrons can feel comfortable about dining at T.
G.I.Fridays Restaurant, as shown by this in-depth study conducted by . The study was authorized by . She requested a report of observations of the restaurant.
My conclusion that T.
G.I.Fridays Restaurant does not need many improvements, other that a little more room and larger trashcans in the restroom, is based on data supplied by two employee interviews, T.G.I.Fridays menu and website, and observations made by
Observations were made in five areas:
The service at T.G.I.Fridays is friendly and time sufficient.
(2)Menu Items. The quality of the food is of a high standard.
There is a large selection of different types of menu items. The prices are reasonable for the portion sixes given.
(3)Atmosphere. The atmosphere is loud, chattery and exciting. The dcor is interesting and the clientele is diverse.
The restaurant is clean and convenient. The layout is a little cramped but still comfortable.
(5)Special features. The special features are helpful when choosing to dine with T.G.I.
On the basis of these findings, it is recommended that a few tables are removed from the dining area and the parking is better defined.
OBSERVATIONS OF T.G.I.FRIDAYS RESTAURANT
This study was designed to make an observation on a restaurant with an emphasis on objectivity and evidence.
Specifically, I will be reviewing T.G.I.Fridays in all aspects of the restaurant including its service, menu and atmosphere.
I.Fridays is a casual dining chain that has been visited by millions of people since 1965. The first Fridays, which is how it is referred to by most of its employees and clientele, was located at First Avenue and 63rd Street in New York City. It featured red and white stripes, a blue exterior and its name-T.G.I.
Fridays. Inside were wooden floors, Tiffany lamps, bent wood chairs and striped tablecloths. The bar area, with its brass rails and stained glass, also enhanced the surroundings. For Fridays interior dcor, a full time antique picker did extensive traveling to auctions and flea markets. Memorabilia had to be authentic and, if possible, unique to the area where the new restaurant would be located.
The New York Fridays enjoyed an immediate success.
First year revenues totaled $1 million. According to Newsweek and The Saturday Evening Post, the opening of T.G.I.Fridays indicated the emergence of the singles age. By1975 there were ten T.
G.I.Fridays restaurants in eight states. Now there are more than 575 in 49 countries. (www.tgifridays.
DISCUSSION OF FINDINGS
The results of this research indicate the attributes of the T.G.I.Fridays restaurant on East Henrietta Road in Henrietta, New York. The research findings here fall into seven categories: (a) service, (b) menu items, (c) prices, (d) atmosphere and dcor, (e) clientele, (f) physical facilities, and (g) special features.
When approaching the restaurant, the door is opened by an spg, smiling people greeter.
Barbara, who is one herself, stated that the smiling people greeters are unique to T.G.I.Fridays. It was also said that there is hardly ever a wait time to be seated over 15 or 20 minutes. This is even the case during dinner on a Friday or Saturday night.
The only exceptions to this time are in the cases of large parties with more than six people. This was all found to be correct. Food is served from 11:00 a.m. until 1:00 a.m.
and drinks until 2:00 a.m. (Barbara)
After being seated the servers are very quick to introduce themselves and accommodate you. They come right over to you in just a couple of minutes to get drink and appetizer orders. They are very timely, returning with the drinks ordered in just two or three minutes. Promptly they ask if a selection has been made.
If no decision has been made, the server is happy to check back in about 5 minutes to take the order. After taking the order, the servers will refill drinks whenever necessary and ask if anything is needed. There arent many chances for them to visit, however, because the food comes to your table in about twenty minutes. At which time they will again fill any drinks and .