The first person that I have interviewed is Ella, she is an NYU Graduate who is
working as a Web Designer and is earning approximately $45,000 a year. She lives in
Brooklyn, New York for seven years. Ella claims that she liked Dodge Grand Caravan as her first choice. First of all, she likes the ad because its a family car that serves/fits all her needs. Secondly, she likes this ad because the color red is her favorite color.Order now
According to Ellas interpretation, she feels that by looking at the advertisement about the Dodge Grand Caravan a person will get all the explanation he/she needs. Her second choice was Volvo which looks like a very nice car, but does not apply to the need of a customer. She would prefer to know the features that the car is offering. She feels that the name of the brand is hidden because its all the way on top and on the edge that it would not be visible to the eye of the customer. Her third choice was Ford Expedition, because looking at the magazine ad she feels that it explains the variation of the car. However, she thinks that the ad does not apply why it was advertised for and that there is not enough description to the car.
Her fourth choice was Suzuki, because she claims that the ad itself takes a person attention. Therefore, she also liked that the typeface S and Suzuki overlaps on top of each other. Her Fifth choice was Toyota, because she thinks its a nice looking car, but the theme that was used for this ad is a little bit funny. She feels that way because the theme does not fit to the description of the car. Her suggestion for this ad is to create more ideas, (i.e.
the name of the brand should be visible; the slogan should be different in the sense that it should apply to the description of the car).
The second person that I have interviewed is Milana. She is a 22 years old
nurse from Brooklyn, N.Y. Milana earns about $50,000 a year she likes to play
volleyball and read novels in her spare time. Her first choice was the All new Dodge
Grand Caravan, because of two reasons: First of all she said thats its a big family
car and it is red color which caught her attention very fast.
Second, this model contains
a lot of details that can help her get as much information as she needs. Her second
choice was Ford Expedition, because it gave her a good impression since she likes
to travel a lot and therefore this appearance fulfills her needs. She feels that this car ad
claims that it can handle traveling. In addition, it has different models and nice logo. She
feels that this advertisement needs to put more information about this model. Her third
choice was Suzuki, because the liked the comparison between the Suzuki and the
cheetah, which transforms into high speed.
In addition, she feels that the car is luxurious
and big enough for the family. Also it gives enough information and has a good
description of the car. Her forth choice is Volvo; she claims that it is a powerful car
and can handle all the roads. She likes what it says on the side Volvo for life, but
she also feels that there is not enough information about the features of the car. Her fifth
choice is Toyota; she feels that it is not a very successful ad because it doesnt
convince her to buy the car. She thinks that the car is too far, it needs to be closer
and side wise, so that the customer can see the whole model.
She also feels that the
information that Toyota provides is very limited.
Maya is the third person that I have interviewed. She is a 21 female that lives in Brooklyn, N.Y. She is a college student who lives with her parents. Her hobbies include, playing volleyball, basketball, and ice scatting.
Mayas first choice was the Dodge Grand Caravan, because it caught her eyes to the information that she needs. For example, it provides the .