JC Penney Marketing Research Outline Essay
Marketing Research
J. C. PENNEY COMPANY, INCJ. C. Penney Company, Inc. Is one of Americas largest department store, drugstore, catalog and e-commerce retailers. Providing merchandise and services through department stores, catalogs, and the Internet. Their targeted customers are Modern Spenders and Starting Outs, who shop for apparel, accessories, and home furnishings through the centers where JCPenney is…