Encounters between people of different cultural backgrounds have existed forever. People have always thought bout things that were unusual in other cultures. But, those encounters were relatively slim in early days today, they are almost part of everyday life, At the same time, the interchange between cultures has jeopardized their very existence, and the emergence of a diverse culture, a fixation often referred to as globalization. .
Primarily, what makes cultures different from each other is it looks at the process of what an individual goes through in an intercultural races, and how it adapts to culture changes in its environment. The individual learns its culture from its environment more then from its family, or from its social relationships. People found, that over time the world market, would change character to adapt to production and consumption and in its material also in its intellectual process. The intellectual creation of individual nations become common property.
From the numerous national and local books, there comes a world literature between all cultures. If the environment changes, our internal learning structure gets disturbed, and we have to adapt after a certain pressure occurs this can well be a small adaption to ajust our behavior so that is new. Cultures do come together and new identities do arise. There are real communities that are formed and dissolved. People do go through many cultures, and identities.
But the underlying culture still determines a lot of the emerging cultures the local focus is still present, and we have not yet reached a universal culture. At the end of the twentieth century the post-modern culture order, and the economic order have given lift , in the united states in particular, to a new form of identity. A global identity. Particularly the Northern states celebrate the transnational feeling, and the globalization of their citizens. Hispanic students speak English well enough to have a conversation,they can also do that with Spanish.
Alot of cultures do well in exchange programs. Ariel washing powder, Gillette razors and Mars candy bars have entered supermarkets, giving the world the best a man can get. The globalaztion has not stoppedwith the Big Mac, the globalization is in all our fridges and stores. We are connected and, most importantly, reconize we are growing together. .
But even with all of this, we are not the same. Somehow some people still refuse to become the world citizen that is so often proclaimed. Somehow the blacks are still Blacks, and the hispanics still hispanic. even though the globlization is taking place. That can not be denied.
And with the globalization comes an influence on the national cultures. The world is connected, the flow of information has very limited borders, so has the flow of people and influences. What was before the colonization, and the influence on the local culture, that is taking place now on a larger, faster and more bigger scale. It reaches not only a certain class, it reaches far into the society, every society.
This report aims to help the confusion of intercultural encounters and of cultural differences. In a post-modern society, the groups that make a society are no longer clearly defined, the borders are open. The national and local cultures have come in a section of global forces, and we have to adapt. In this report , i hope you haved learned what cultural differences are . Lastly we take a look at the development of the most influential impact factors that lead to culture transformation.
The extension of the non liberal economic world order, and the globalization of consumption the extension of the political ethics of the united states, the Media culture and the shifts in the subjective reality it represents and finally the rise of the Internet that emerges as a potentially new form of facilitated information flow around the globe. Our worldview is of course subject to the reality that we experience around us it is the ‘real world’: family, friends and colleagues; but it is also the ‘non-real’ world: the world of television and media, the world of the abstract. Both worlds have equally an important impact onto our meaning structure, and give the impulses to change and adopt our meaning structure. In this view, the concern for, for example, children being exposed to extremely violent children’s programming seems extremely realistic. This project has aimed to give an overview of the complexities of culture and globalization, society and the individual.
With the emergence of new communication forms, further research is needed to identify the impact of the possible new communities and communication possibilities that arise. Equally, the influence of mass media, and in particular commercial media merits further attention. Their influence on shaping the individual’s reality is still largely contested, particular problems that arise are the democratic culture and the national cultures. Another important research question is the rise of neo-fascist and anti-democratic tendencies in various cultures, and their connection to cultural variables and globalization.
Furthermore, the convergence of cultures has to be studied in more detail. While the field of what makes a culture has been elaborated and solidified, the predicting theories of cultural convergence are still not developed. Also there is a need for further research into the different theories of intercultural exchange, the appropriateness, usefulness and relevance of developed theories has to be tested against reality. For this a more profound set of research methods needs development.