Word Count: 241
Respect for must be firmly anchored on a
sense of belonging to a particular group, of knowing and
appreciating one’s own people and culture with its own
wealth and diversity, of feeling secure in the knowledge that
the culture is not inferior to others. Multiculturalism can only
be aided by transformation. This can only work if there are
enough opportunities and support systems to develop and
produce our own programs, combined with intensive
efforts to redirect and to influence our leaders.
Even as our lifestyles grow more similar, there are
unmistakable signs of a trend against uniformity with a
desire to assert the uniqueness of one’s culture and
language. As our lives become more homogeneous our
lifestyles begin to cling to deeper values, such as religion,
language, art and literature.
As our outer words grow more
similar we will increasingly treasure the traditions that spring
from with in.
While globalisation has certain positive benefits such as
information sharing, improved understanding and
communication, and hence greater empowerment. Africa in
particular, continues to be confronted by negative
consequences of the abuse of power, it’s dominance of the
strong over the weak.
On the other hand business interests, trying to maximise
profits, cannot be expected to worry about cultural values
or social objectives beyond the consumerist vector that
underwrites commercial media. If we value a cultural
dimesion beyond the domain of the commodity we must
first establish a new framework for the cultural industries
which recognises this limitation and ensures that quality and
excellence remain criteria for the production of children’s