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Design Essays

Skeuomorphic and Flat Design

What is skeuomorphic design? This word, in all its obscurity, describes the way design borrows particular features from the past i. e. shutter noises that are prerecorded to remind us of analog film cameras or calendars that use lined paper or ring bindings. The official explanation for what constitutes skeuomorphic design goes something like this. “A skeuomorph is a physical ornament or design on an object copied from a form of an object when made from another material or by other techniques”. While this explanation only mentions “physical ornaments” digital design has seen the popularity of skeuomorphism rise since the introduction of the iOS inspired trends such as realistic textures and life-like control. The opposite of this is called “Flat style”...

Contemporary Design

Contemporary design is usually client based. The designer usually focuses on the presentation of ideas and statements through the collection rather than designing for any specific occasion. Contemporary design is more conceptual, because of this I am going to concentrate on the concepts and imagery associated with the idea of modern, futuristic clothing. As I begin to think about this I will have to consider the client. Designers these days rely on celebrities, socialites and "fashion icons" to publicise their clothing. For example, a lesser known designer could shoot to fame should an A-list celebrity wear one of their creations to a party or premier. Recently, fashion has seen many designers using recognised celebrities as models in their catwalk shows, favouring...

Good Bad Design

The good design nuances of Colors magazine 'lend' well to the Macsystems advert. Maybe this comes from the similar design goal that a magazine and advert share. Their functions are to clearly and effectively communicate information, whilst also to visualise an identity for itself. As a chief social function of design is to visualise the identity of institutions and audiences. To reiterate this point. Think about what the Macsystems advert would look like if it were redesigned with the Underworld/Tomato sleeve? The result for me would have been more interesting to look at. This would however detract from the adverts readability, making it harder to decode, ineffective as an informative advert and therefore a bad piece of design. Just because something...

The Next Millennium Of Graphic Design

A career in graphic design is perfect for a creative individual who has a sense of design. A graphic designer is one who creates ideas that are expressed in words and/or pictures, and generally solves problems of visual communication, says Paul Rand, a professional designer 23. Employment in this profession is projected to increase 29% by the year 2006, which is the highest of any career according to a study done by the American Institute of the Graphic Arts 3. A graphic designer may work in a variety of places including a large firm or corporation, a specific design agency, a magazine or newspaper, or even in his own home as a freelance designer. There are few specific requirements needed to...

Teaching Critical And Contextual Studies In Art, Craft And Design

'Critical studies is now an accepted abbreviated term for those parts of the art and design curriculum that embrace art history, aesthetic theories and the social, economical, political, religious and numerous other contexts within which the practice of art and design, exists, develops and fulfils its purposes.' (Thistlewood, 1989.pg viii) Although critical and contextual studies has it's own place, referred to as 'understanding' within the programme of study for art, teachers should realise the opportunities of using critical studies to inform the children's own work in terms of investigating and making. 'Children's making is clearly enriched through their studying the work of other artists and designers in much the same way that their language is supported through reading the work of many...

Is there Truth in Art?

Art is all things made by man which are collectively perceived to have creative value, including but not limited to: elegant mathematical proofs, interesting cosmological models, paintings, and great literary works. All of these “frivolous” activities by their nature lead us closer to truth. Plato will of course disagree with this claiming that by further skewing the shadows on the walls of his cave we are obviously further from truth. However, isn’t refocusing our lens the best way to capture more of the picture. Art lets us shift our perception and communicate it to our species. Paintings, which are held of value, did not get to that position by mistake. It was a conscious decision of our species to consider it...

The Davis Wing and the Problem of Airfoil Design

Among the many important decisions confronting designers of an airplane is choice of shape for the fore-and-aft sections of the wing. During the 1930s most American designers made this choice from an extensive catalog of sections whose aerodynamic properties had been measured in the wind tunnels of the National Advisory Committee for Aeronautics. In 1938, however, one major company, the Consolidated Aircraft Corporation of San Diego, chose for its B-24 bomber a some what mysterious section devised by a lone inventor named David R. Davis. The choice depended on some unusual test results, unexplained at the time, from the wind tunnel at the California Institute of Tech nology. The B-24 went on to become the most numerous and one of...

Regime Design Matters

Too many people assume, generally without having given any serious thought to its character or its history, that international law is and always has been a sham. Others seem to think that it is a force with inherent strength of its own...

Plasticity in web design in the spider Parawixia bistriata: a response to variable prey type

Phenotypic plasticity is the ability of an organism or genotype to express an alternative morphology, phys iology or behaviour in response to environmental stimuli (Schlichting 1986). Plasticity is a trait in itself, subjected to natural selection and evolutionary change (Bradshaw 1965) Foraging strategies of gen- eralist predators am чагу from n single generalized strategy to a repertoire of very specialized strategies. Plasticity in foraging strategies should be favoured if specialized strategics are levs efficient in capturing the different prey types than generalized ones. Orb weaving spiders are usually considered generalist predators but there is no еч ideiKe that they can alter their webs in response to different types of prey Although within-spccics variation in web design has been well documented,...

Literature Review on IT architecture

Literature Review Abstract The research is all about the use of information system in the organizations. There are many tools which are helpful in managing the whole organization. The business environment is getting highly competitive and many organizations are making strategies to grab the market share. A company was selected in order to understand the scenario. A conceptual frames work was developed in the mind to present the problem. The IBM organization was selected to conduct the research. Literature review presents the important theories and concepts along with the importance of he information system in organization. The introduction of the research was done by analyzing the problem which organization face because of the information. Literature suggested many systems which can improve...

Promotional car brochure stand for a car company

I have to design a temporary promotional car brochure stand for a car company. There are many important features that need to be included in the design.  Needs to attract the attention of potential customers because otherwise they might go to a rival and purchase off them. I will do this by using vibrant colours that stand out like black & yellow, or black & sliver; this can make the stand look expensive. The stand will also have to with stand testing of dropping brochures into the stand and any other ware 'an' tare that might occur. This is because people may put back brochures and they don't care if they drop them in so it has to with stand the...

Logo research

Logo research This logo has not got a border around it, but it still looks Neatly presented. There is a bright colour used for the Font, which catches your attention. Aswell as a name Used there is also an image included in the logo. I Personally do not like the colour used for the font, as it Is too bright. This logo has a very dark background. The font used in this logo is curved and really thin. It is a really basic colour, which contrasts well with the background. It is neatly presented. I like the idea of the border around the logo, which keeps the name of the company in place. This logo is completely different from the other...

My project will be a promotional package for a newly formed company

My project will be a promotional package for a newly formed company. It will be a food company, which produces top quality traditional Chinese food, e. g. moon cakes, 'waxed sausages', etc. This project will consist of making a logo for the company, a business card, a letter headed paper and an introductory leaflet. The logo will be designed with iGrafx Image; business card will be designed with Microsoft(r) Publisher; letter headed paper with Microsoft(r) Word; and an introductory leaflet with Microsoft(r) Publisher. The logo should give customers a general idea of what the company is and produces. The logo will also be used all the way through my project to indicate that they are all about the company. Logos from...

Poster, logo and business wallet

he purpose of a prospectus is to inform people of a business. I have been asked to create a business of my own choice and to produce the following: a brochure, a letterhead, a poster, a logo, a business wallet, and a business card. I hope I can achieve making all the above successfully using Microsoft Publisher. I will need to use Microsoft Publisher for all these tasks. My chosen target audience is people of all ages. Design: I have chosen a picture of a CD, from Microsoft Publisher clip art, for my logo with my business name- P K Music written in 'chiller' style font below the picture of a CD. For my letterhead I have used a template from...

Start to design

Having completed my identify and analysis I now need to start to design what the presentation will actually look like. I have decided to do three initial design ideas, all different from each other and then ask the English rep which one he prefers and if there are any other things he would like included. Below are my three initial design ideas: Idea 1 Idea 2 Idea 3 After designing these three initila ideas I e-mialed them to the enhlish rep and asked for his feedback on the designs, and which one he would prefer me to develop. He said: " Unfortunately I don't like the first design, the colours don't look good together and are not evry good on the...

Design a variety of websites

Aims - It is my aim to make a profit out of designing and producing websites. I also hope that my web design business shall grow and expand so that I design a variety of websites. My final aim is for the business to survive, as the costs for a web design business are very low I consider it highly unlikely that this aim will be difficult to achieve. Objectives - To make high quality and affordable websites. It would be extremely unrealistic to have a high market share as an objective when there are hundreds if not thousands of companies designing websites but I do aim to produce at least two high quality websites. Marketing & Production Plan I plan...

Consideration while designing

Having established that the best medium to advertise and raise awareness of my mother's salon is a leaflet. I decided to carry out a questionnaire and an interview for my research method due to the fact that I believe that these two options would provide me with the best possible understanding of where I should be heading in order to design and make this artefact. I conducted a one to one interview with my mother because she is the owner of the company and I needed to find out how she wants her business to be publicised. This would enable me to ask in depth questions, which I could set as criteria for the leaflet. I designed a set of 18...

Implementing Design in Microsoft word

From looking at Version 1 of my publication you can see how the Design section of this project is being used. I chose design 3 in my designing section and in this sketch I used circular frames for the pictures rather than the normal square or rectangular shapes. In Version 1 you will see evidence of this idea. The picture on the second page was originally in a square frame. I found this by clicking on the Insert menu, and then Picture and then by clicking on Clip Art. I then clicked on the Find button to look for a suitable picture for my publication. I typed in Drama as this is about a performing arts school/college. The file came up...

Design Specification

Function: My product must look good and luxurious and must be appealing to customers; it must also be able to protect chocolate inside the packaging. The function of the design that is going to go on the packaging has to attract the eye and has to make the chocolate look a luxurious product. Target Market: The product should be aimed at anybody, and any age but most of all attract the mature members of the public. Other members of the public it will have to attract are maybe the wealthy members. The needs of the target market will be to use chocolate as a gift and that they need to go for luxurious types of chocolate. Materials: The main package which...

My final design

I will also get a picture and see what it looks like when it has been resized in a few different directions. The picture I will be using as my example will be: Implementation I have now inserted the incorrectly spelt words into a text box in Microsoft Publisher and then ran the spell checker by pressing the F7 button. This is the window I got when I opened the spell checker. I then had the choice to ignore the error or change it to one of the suggestions in the list. I chose to change to 'smoking' and so then the word is spelt correctly. I tired this with all the other words on the list and they were all...

Designing a Logo

For doing my testing I made a questionnaire. I asked 15 questions. Number one was; which logo do you like better? The second one was; what logo would you say, will be easy to repeat over and over again? The third one was; what do you think, I could do to improve my logos? The fourth one was what company do you think my logos are relative to? The fifth one was; which of my logos could you picture in a shop? Those were just some of my logos. Most people said that Flex was the best, so I went to the computer and made it look better by adding a background and making lines straighter stuff like that, then I...

Design & Technonology

I will be aiming to design hardware like mouse's, keyboards etc. so I was thinking what logo I should use, I was thinking long and hard then came up with Tax, Flex and Bolt. Flex is simple and easy to produce and looks more professional then the others. Imagine Flex mouse's or Flex keyboard. Tax looks good, but it doesn't sound that good. Plus if I do it colorful then it would cost more money and Tax would be quite hard to produce again and again. Bolt is ok but I was told it look like a game title! Not what I was looking for in a logo. Plus it would also be hard to produce again and again. I couldn't...

Creating the logo – Software and Hardware

To create the logo I have decided to use the scanner to get the image of the daisies and then alter this image using 'Adobe Photo Deluxe. ' I could have used the scanner program, which also allows me to manipulate the image, but it has fewer features. Adobe will allow me to save the image, alter it, and go back to the saved version if the results are unsuccessful. It allows me to change my original image in many ways including resizing, changing the colour of my image, change the background and using a large range of special effects. It is the most advanced of the software I have at home and with other graphics programs it is often difficult...

Design idea

The first thing I will do to design this pond cost calculator will be to decide upon which software is wise to use. After I know which programs I will be using I shall then sketch out a few design ideas on paper for the layout of the calculator which will be sketched to fit in with what program I have decided to use. I shall then choose one of the design ideas and reveal why I have chosen that design idea, then I will go into explaining how I want the calculator to look by stating the text sizes, types and possible colours I will be using and why. When I know what the calculator is going to look like...

Corrections in Design

Dot-Matrix: the print head is a matrix of pins either arranged in a vertical line. Each character is formed by using a set pattern of some pins. The print head pins push paper to print dots. At a normal reading distance the dot seem to form characters. The advantages of these printers are these printers are cheap and the stationery used is very cheap as well. Dot-Matrix printers can also print on multi-part stationery. The problems with these printers are that they are very low resolution. They are also very slow and very noisy and because of this it has to be covered with a case. ii. Ink-Jet: the print head has a lot of tiny nozzles through the ink is...

Complimentary colour

User's Comments: I feel that the grass in the background of the logo and the wavy grass design under the football have been used effectively to the extent that it shows a lot of activities to be available at the leisure centre. As can be seen from this image I have edited the logo using the graphic software: 'Macromedia Fireworks' and 'Adobe Photoshop'. From the previous design I have replaced the wavy blue design with a wavy grass design directly under the ball. This is because it helps to represent the grass image effectively, so it helps to convey that a wide variety of activities are available. This is because grass is associated with sporting activities so this image idea is...

Introduction to Structural Design

The majority of the blame for this disaster was placed squarely on the shoulders of the design engineers and architects who overlooked vital miscalculations and failed to fix design flaws when they started to appear. Kamikaze 220) In 1970, Vincent Killing agreed to be the architect for the project. He hired Frail, Bulb, and Wesleyan, Engineers for the structural design. Construction on the Hartford Civic Center project started in 1972 with the plan to build an arena with a 2. 4 acre, state- of-the-art, space frame roof. The proposed roof consisted of offset upper and lower grids made from horizontal steel members that were connected every thirty feet by steel diagonal members. The upper horizontal members were braced by additional steel...

Problems in Artillery Ammunition Design

Artillery Ammunition Design  It was a sport on a staminate specimen, and on account of its striking habit was at once propagated, and has since spread over all countries of the globe. This was in the first decade of the eighteenth century, and the tree has, under all conditions of soil and- climate, retainbd its peculiar char- acteristics unchanged through more than two centuries. The story of its appearance in continental Europe is as follows: "A mer- chant in northern Europe received a: shipment of fruit from Italy, packed in willow-twig baskets. The merchant noticed that some of the twigs had a very light gray bark. A willow of this color he had never seen before. On close examination he found that...

When I had all my results recorded I had to design graphs to make my results easy to explain

Graph 1- Population / Number of services Graph 1 is a scatter graph which shows the trend in population and the number of services. The graph told me that larger populations had a larger number of services in most cases. This is mainly due to my hypothesis, which states that larger populations have a greater number of services. But in a couple of case my results were different. When I noticed the discrepancies I decided to include an r2 value which told me that my hypothesis was 95.7% accurate. For instance there is a town with population 774 and it has 19 services and there is another town with 554 and it has 30 services. This is where we have to...

Technology In Photography And Design

The article is majorly aimed at explicating the assorted developments in the field of engineering with relation to picture taking and design. The developments involve how engineering was used in the yesteryear, the usage of engineering in the present twenty-four hours and besides in future. Alongside this, the article focuses on the development in the field of art and design on which the painters could come up with assorted sorts of images and the original work of their manus, and how they evolved from one phase to another through engineering. This article besides aims at explicating the major part of assorted creative persons and lensmans in their assorted Fieldss by usage of assorted plans and package. A major concern of...

There has been rapid growth in interest in the notion of design—and hence in the building of a design science—in information systems (IS) in the past decade.

Many seminal papers have been published that have proved very influential in the field, and thus have inevitably begun to shape the discourses that take place (essentially through publications) and the practices around design science that emerge over time. Notable among these seminal papers is that of Hevner et al. (2004) entitled ‘Design science in information systems research’, published in MIS Quarterly. It needs to be acknowledged, however, that this work was itself informed by some work of earlier writers, particularly Walls et al. (1992), March and Smith (1995) and Markus et al. (2002).

While the position of these authors and others has formed, to an extent at least, somewhat of an orthodoxy or mainstream on design science in IS at the current time, there are other views emerging (see, for example, Carlsson 2006, 2007; McKay and Marshall 2005, 2007; Niehaves 2007a, 2007b; Niehaves and Becker 2006). These papers question some of the perspectives adopted and promoted by the mainstream and put forward alternative perspectives on design and design science. Given this, the argument that will be articulated and explored in this chapter is that some of these differences could stem from differences in how information systems themselves are conceptualised and in how the construct ‘design’ is conceptualised.

Indeed it will be argued—based on arguments articulated by Campbell (1979) in writing about the concept of organisational effectiveness—that no single, all-encompassing definition of either IS or design in IS can be established. Rather it will be asserted that a particular conceptualisation of design in IS could be useful only in certain circumstances, and thus to be made sense of it must be located within a theoretical framework or context of what IS is perceived to be. This builds on the notions articulated by El Sawy (2003), who noted, in comparing different positions put forward in the ‘What is the core of IS?’ debate, that any single perspective is just that: a single view among many possible views of ‘reality’. El Sawy (2003) notes that each perspective both highlights and backgrounds different elements: different perspectives are not right or wrong, but offer differing views and insights.

In applying this thinking to design in IS, we can conclude that the differing
positions emerging are helpful to build knowledge about the perspective of
design adopted and that multiple perspectives could be useful in building a broader-based design science in IS. Thus, depending on the circumstances,
different conceptualisations of design, of IS and of design in IS could be necessary and helpful in building an overarching IS design science. From this perspective, it would be limiting to take too parochial a view in defining such terms, as in doing so we could limit the applicability of our research findings in these important areas.

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