1995 -1997, created the Apple personal computer company in the stock market continued to decline times, too, were several acquisitions. Companies had requested the original Apple CEO Steve Qiaobusi back. 1998 Apple computer company officially launched a brand-new release of the Apple iMac computer concepts, the traditional separation between the server PC, monitors and integrated box, and discarded the rice yellow line frames, with translucent warrants, five colors of colour frames. Despite the iMac in technology and skills are not too happy, and prices higher than other computers hundreds dollars, but the products on the market, has been warmly welcomed in the United States, when almost every 15 seconds one iMac was sold, Apple stock with the rapid rise, setting off an unprecedented industry boom.
September 1998, the U.S. market research company PC Data authority statistics show that : listed only in the end of August l7 days iMac rapidly among American computer market size No. 2. December 1998, PC Data reports : in the U.S. retail market in November 1998 and two ranking order, the high top, with an estimated total U.S. PC sales of 7.1% and total income 8.2% of total retail. According to estimates, industrial appearance every dollar invested, can bring about 1,500 U.S. dollars of income. Japanese company Hitachi is more convincing data, the company each additional 100 billion yen in sales revenue, the role of industrial design as 51%, and the transformation of the role of equipment only 12%. We have seen the market rise, and, more importantly, we see many enterprises in the market, causing storms. While some enterprises, some enterprises to grow. The secret? Because of the dynamics of the environment and long-term business objectives based on real understanding of what is the real core products can create their core products, how to make their own core products to achieve their own values. This is before every enterprise in the world before some of the most realistic, is the world’s best successful enterprise solution, of course, is all our enterprises should address one of the largest. Only solve the problem, so that our businesses can truly out of the current deadlock, but also enable the modern enterprise mechanism in the Chinese enterprises to take root and my business really grow in size and strength.
Market competition determine any enterprise can only continue to strive to continuously advance, otherwise one day be replaced by other competitors, the community was abandoned. This requires enterprises only continuous innovation. Now sense throughout all levels of product innovation is no longer confined to technical innovation, image innovation, but has entered a new era of standards. Whoever grasps the design standards, grasps the market, the lack of innovation will always be at the bottom of the world. From the products produced by the development process of decline in the birth of one of the initial products are mainly technical standards competition, open technical standards competition, and occupied a consumer market psychology.
In a permanent, mainly in the use of saturation comfort, appearance, and post-sales service and product costs in the competition emphasizes personalized consumption, the volume of excess of the needs of consumers for products increasingly detailed. Simple packaging, crude appearance, will be unable to attract the eyes of consumers. Today, in addition to the commodity value of the cost of materials, labour costs, equipment depreciation and the cost of transport and other physical “hard” value, it also includes technical novelty, relevance, quality products overall design, after-sale services and products, such as intangible cultural “soft” values, with the consumption of renewal and the continued development of the market, soft value in the proportion of the value of goods is increasing. Same products, same function, the same production costs, due to differences in design may make the price difference times.
Therefore, the design of a product is not enterprise general relevance. Product life and the value of life products with business interests are inseparable. This decision is a product of life it can bring to the enterprise profits when products can not bring profits to the enterprise, the products will come to the time of the withdrawal from the stage of history. Short product life, may lead to loss of enterprises, so that enterprises carried a heavy debt burden. Therefore, its social value may also smaller. Now the market due to technical update pace of change and the concept of accelerated consumption, product life gradually shortened. So how to extend the life of products is an issue we need to address. Good design can be appropriately extended product lifetime, and ensure appropriate returns.
1) Strengthening the protection and high-tech inventions and patents further escalation. As has been said, technology shorten product life, but we can extend the product life of the technical approach? Is is impeding social progress? I think every one of the enterprises have no such super capacity addition and the overall trend of social acceptance, is to be eliminated sooner or later. We want to look carefully, they would understand the various causes. There are a lot of high-tech, created, in the shortest possible time will be interpreted, thereby producing many of the deformation techniques similar version bypass patent barriers to enter the market. Like weeds, look at the world. This will promote competition, forcing the market quickly to saturation period, profitability will quickly decline. For its patented technology technical protection is very necessary. We welcome legitimate market competition, but our market’s poor, a full understanding of a self-protection. But for the legitimate competition, we should continually tap the potential of technology and continuously upgrade it and improve it and make it progressive advances, and always maintain high profit margins.
This is what we should strive to achieve through the design.
2) appearance with personality, rich cultural details. This should also fall within the patent technology, but in view of a profit contribution in the process prominent role, we will separate it. Companies from Apple examples, we can clearly see that when technology into relatively stable, good product image stability will allow us to the same, higher than the industry average profit returns, and this will extend the product life alternative.
3) to reduce costs. Continuous cost reduction, which is the process of production enterprises in the constant search for improved focus is the eternal topic. Only reduce costs, increase profits can be achieved, can occupy the dominant position in the market competition. Moreover, the centrality of innovation in technology innovation, product innovation and technology innovation is the pilot with the necessary conditions to craft innovative product innovation. Therefore, we once again deepened the understanding of the importance of industrial design.
It is the driving force behind the development of industrial design in harmony (technology, culture, image, as a result of, the cost of reunification) unremitting pursuit. This pursuit is spontaneous, natural. It is this desire for harmony with the quest for socio-economic development has become a strong driving force. That science and technology are our productivity, because it can prom ote social and economic development. In the history of mankind, with their high-tech industrial design is the bridge is the link between business and consumers. At the same time, industrial design also promote competition in the market, linking technology and markets, and create good products and the media, was the difference in the commodity and create high value-added and create new markets for the sub-market, reduce costs. Increasing competition in a globalized economy, the industrial design is becoming an important business resources. “Industrial design can become important to the enterprise resources, and promote the economic and social development, mainly in the people not only meet the growing material needs but also to meet people’s spiritual needs.
Secondly, the industrial design brought about, not only the entire spirit and the enjoyment and, more importantly, it can change people’s way of life. Industrial design is the intended purpose and concepts specific, entity, means it is the economic activities of the first building process. Its essence was to be art activities for the economic construction of the ideas and planning. Generally speaking, this was conceived and planned progress, development, and even advance. In this sense, and on industrial design is a driving force for promoting social development. But in the eyes of a considerable part of the enterprise, industrial design product designs become full. Only a good product is not enough money beauty lifetime, industrial architects need not only imaginative, more importantly, to enable consumers to enjoy the products in the entire process more comfortable, safe, convenient, economical, operational interface more humane, more friendly. One can pick the care of patients who use wheelchairs may be more convenient, a delicate the Luminous remote control device will make people more relaxed watching television. Using waste paper recycling furniture and more environmentally friendly.
Great to aircraft manufacturing, small to Tixudao design, industrial design is the essence of human-centred. Industrial designers to really meet social trends, the technology now truly meet the needs of society :
1) the use of microelectronics technology and the development of new materials, new technology enabled people to use as a trend.
2) people’s lives, and patterns of the rich diversity and subtle meaning. People are increasingly seeking independent living, the pursuit of personality play at the same time would like to have emotional exchanges,